Week of Market Research (WdM): Experience-based methods
From 19–27 May, the Week of Market Research will highlight the key topics shaping our field. Hosted by marktforschung.de and succeet, we’re excited to be contributing again this year.
Tuesday, 20 May, 1:00 PM (CET) Webinar: Qualitative Research with Impact – Using experience-based methods to gain authentic insights
We’ll demonstrate how tools like diaries, mobile ethnography, pre-tasks, and photo/video feedback can be applied – and how AI can support your work throughout the entire research process.
Online moderation, digital diaries, focus groups, community planning... In our webinars we introduce new tools and methods, share practical insights and offer suggestions around digital qualitative research and provide inspiration and insights for your research.