Digital qualitative research with impact: Success stories of experience-based methods

January 2026 // In this webinar, we use use cases to show why qualitative experience research will become more relevant in the future and how you can gain actionable insights from the everyday lives of your target groups using digital and AI-supported methods.

Learn more about the advantages of methods such as diaries, product tests, ethnography, photo and video feedback, and research communities, and see how artificial intelligence can improve and accelerate your research.

From real experiences to actionable insights

Human behaviour is complex, dynamic, and strongly influenced by context – both cultural and situational. Multimodal, asynchronous methods that focus on real experiences and encounters provide authentic insights and make behaviour comprehensible. This reveals needs, barriers, and motivations that often remain hidden in traditional interviews. The result: actionable insights and more informed decisions.

All-in-one platform with AI support from data collection to analysis

We give you insight into our research platform. It supports researchers from data collection to analysis with comprehensive, integrated AI services: from quality scores and journey maps to moderation assistance, image and text analysis, and interactive data chat.