November 2025 // At the BVM Vision Camp Future Research events in Berlin and Hamburg, market researchers came together to discuss how artificial intelligence is reshaping the industry.

During the two BVM regional events in September and November, researchers gathered in Berlin and Hamburg to discuss key future issues facing the industry. The aim of the workshops was to combine experiences and ideas and to develop perspectives for maintaining relevant and attractive market research.

Two keynote presentations explored the role of artificial intelligence in particular. Thomas Perry highlighted the potentially disruptive impact of AI on existing market structures, while Dirk Wieseke emphasised the importance of reliable data and the need to safeguard quality, transparency and trust in AI applications.

Alongside professional discussions, the event also provided space for exchange and networking, demonstrating the association’s commitment to actively shaping technological change.