Interview: “Trustworthy Data Is the Central Foundation of Our Industry”
September 2025 // How does AI influence the quality of qualitative insights? In an interview with marktforschung.de, Managing Director Dirk Wieseke explains why transparency and data quality are becoming decisive competitive factors.The conversation also introduces the Kernwert Quality Score, designed to help researchers identify reliable data and strengthen confidence in insights.
Read the interview here.
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