Professional article on study „curated shopping for the target group 50+“
December 2016 // In the current issue of the German journal about
branding „markenartikel“ (12/2016) Lara Wielspütz (HTW Berlin) and our
colleague Anja Alburg present the study „curated shopping for the target
group 50+“. Within the scope of the qualitative online study potentials
and recommendations for the design and marketing of curated shopping
have been examined. The study was carried out by Lara Wielspütz,
KERNWERT accompanied and supported the study with methodical advice and
the research software.
Online moderation, digital diaries, focus groups, community planning... In our webinars we introduce new tools and methods, share practical insights and offer suggestions around digital qualitative research and provide inspiration and insights for your research.