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New book on mobile market research

September 2017 // In September a new German book on mobile market research (« Mobile Research - Grundlagen und Zukunftsaussichten für die Mobile Marktforschung ») was published, edited by Dr. Axel Theobald. We are very pleased that KERNWERT is represented with a contribution: Ruth Anna Wakenhut and Dirk Wieseke explain the impact of the use of mobile devices on qualitative research. For more information, please visit: www.springer.com (German website)


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