Presentation of the new method Spotlight-Test at the GOR conference 2019 in Cologne
March 2019 // This year, at the GOR conference, we introduce our new method, Spotlight
Test. The aim of the innovative, explorative approach is to support the
creative departments in agencies and to bring to life product
categories and target groups with qualitative data.
The compact
study design (e.g. associative, creative tasks and mobile diaries)
provides inspiring insights into the daily lives of consumers in order
to identify points of entry for communication and advertising
initiatives. At the beginning of the year, we conducted a study on two
different product categories. Selected results and learnings will be
presented on
Thursday, March 7 at 10:45 in Cologne (
Session A12 / Room 154).
The
GOR is one of the first conferences in the European area since 1997
intensively engaged in online research. It is organized annually by the
German Society for Online Research e.V. (DGOF). Further information and
registration options can be found at
www.gor.de
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