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Extending and supplementing remote interviews and group discussions

Professional article: Extending and supplementing remote interviews and group discussions

July 2021 // Due to the pandemic, qualitative interviews and group discussions have, of necessity, been shifted into the digital space. In that context, it became apparent that it is precisely the combination of different digital methods that creates new and exciting opportunities for qualitative research.

For the thematic focus Qualitative Market Research of planung & analyse, Ruth Wakenhut has explained how digital interviews and focus groups can be meaningfully and easily extended and supplemented. You can read the article here (German).

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