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Presentation of the new method Spotlight-Test at the GOR conference 2019 in Cologne


March 2019 // This year, at the GOR conference, we introduce our new method, Spotlight Test. The aim of the innovative, explorative approach is to support the creative departments in agencies and to bring to life product categories and target groups with qualitative data.

The compact study design (e.g. associative, creative tasks and mobile diaries) provides inspiring insights into the daily lives of consumers in order to identify points of entry for communication and advertising initiatives. At the beginning of the year, we conducted a study on two different product categories. Selected results and learnings will be presented on Thursday, March 7 at 10:45 in Cologne (Session A12 / Room 154).

The GOR is one of the first conferences in the European area since 1997 intensively engaged in online research. It is organized annually by the German Society for Online Research e.V. (DGOF). Further information and registration options can be found at www.gor.de

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