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#methods Current textbook on empirical research
February 2023 // In the German-speaking world, there are few current textbooks on empirical research in which digital methods have also found a place. In this regard, we would like to point out the current publication „Empirical research in economics and social sciences“ ("Empirische Forschung in den Wirtschafts- und Sozialwissenschaften klipp & klar") by Prof. Dr. Hariet Köstner. (Unfortunately only available in German)
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#event #methods KERNWERT supports the DIY&T research days with a presentation and as a sponsor
September 2022 // From 12 to 14 September, the DIY&T research days will focus on approaches, tools and software solutions that can make the research process more efficient. The event is taking place for the first time and is organised by marktforschung.de. We are pleased to support this new event as a sponsor and to be part of it with a presentation about communities of our own.
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#methods Professional article: Mobility association reports on market research community with KERNWERT
September 2021 // In the 9/2021 issue of the trade magazine stadtverkehr, our customer, the Rhein-Main-Verkehrsverbund (mobility association for the Rhine-Main region) reports in detail on the planning and implementation of its RMV community.
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#news #methods Professional article: Extending and supplementing remote interviews and group discussions
July 2021 // For the online special Qualitative Market Research of planung & analyse, Ruth Wakenhut has explained how digital interviews and focus groups can be meaningfully and easily extended and supplemented.
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#event #study #methods "Should I stay or should I go?" – New in-house study on participant motivation in research communities
September 2020 // On 10 September we will present the first results of our study on research communities at the Online Research Conference (GOR). The aim of the study was to better understand the expectations and motivations of the participants.
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#methods Pre-tasks as digital preparation of focus groups and interviews
October 2019 // In issue 6/2019 of the magazine Research & Results, Ruth Wakenhut and Jaqueline Fürwitt present the method of digital pre-tasks / homework. Please find the complete article here. (in German)
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#methods Mobile Research in the SocialMedia Age - How to Make Study Content User-Friendly
September 2019 // In times of Twitter and Co. the attention span of the media users decreases. This also has an impact on perception and response behaviour in digital research projects. You can read what you should consider when preparing your study content in our practical tip with checklist.
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#news #methods Deepen your understanding of target groups and products with digital diaries
February 2019 // In the first issue 2019 of the magazine Research & Results Ruth Wakenhut and Dirk Wieseke present the qualitative method of digital diaries.continue -
#methods New book on mobile market research
September 2017 // In September a new German book on mobile market research (« Mobile Research - Grundlagen und Zukunftsaussichten für die Mobile Marktforschung ») was published, edited by Dr. Axel Theobald. We are very pleased that KERNWERT is represented with a contribution...
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#methods Professional article on qualitative online exploration – Ethno Insight Lab
May 2017 // In a professional article for the industry portal marktforschung.de Ruth Wakenhut and Sophie Vogt present our method "Ethno Insight Lab" and some results of a qualitative online study on AfD sympathizers...
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#methods Professional article on moderated remote usability tests
March 2017 // In the current issue of the magazine "Planung & Analyse" (1/2017), Ruth Wakenhut and Dirk Wieseke present possible applications of moderated remote usability tests in qualitative online studies...
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#methods Professional article on Lead Users in Online Communities
October 2015 // In the current issue of the journal Research & Results ( 6/2015 ) we discuss together with our customer MetrixLab „the Barbecue Experiment", a MetrixLab study on the role and impact of Lead Users in online communities...
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