Online Qualitative Research
Software and Services

The specialists for Online Focus Group, Bulletin Board and Insight Community, Blog and Diary

Software and service for online qualitative market research

QDC Studio was developed for the special requirements of qualitative data collection. With the all-in-one software, established and innovative market and opinion research methods can be realised online, e.g. bulletin boards and focus groups, blogs and diaries or Market Research Online Communities (MROC), also in mobile studies via smartphone or tablet.

QDC Studio combines innovative method tools and elaborate control functions in one application  and that way enables the flexible realisation of many different qualitative market research studies, e.g. co-creation-projects, concept tests, product tests or studies on the use of media.

Kernwert is a leading software provider in online qualitative market research. Our software is successfully used by established and renowned institutes, companies and universities for qualitative online studies on different topics, since 2005. We support our client's market research projects with a wide range of project services: from methodical consultation during the study design, to development support and study set-up, up to an extensive support before and during the field work.

New Usage Statistics with Mobile App

With our Mobile App you can get with only one click an overview of all the usage statistics of your study pages on your smartphone or tablet.



Kernwert supports the recent campaign of "Initiative Markt- und Sozialforschung"