We are convinced that online qualitative research can create authentic and open dialogues on a level playing field between companies and target groups, thus producing new and deeper insights that benefit both parties. Our aim is to provide innovative solutions for these dialogues.

As the first independent service provider in the German-speaking area, we are pioneers in online qualitative research and actively participate in the development of this field through innovative solutions, publications and webinars. From Berlin, we support researchers around the world – with software, services, experience and passion.

We are experts who know and understand both the software side as well as the perspective of researchers and test persons. From this perspective, we continually work together with an interdisciplinary team of social scientists and IT experts on the development of our software and the implementation of new trends, technologies and tools.

People want to communicate with other people – not with software platforms. In our software Kernwert Studio, we offer protected spaces in which consumers and target groups can openly exchange diverse views about attitudes, values and ideas.

Test for free and convince yourself

VdS 10000 certified
Certified company VdS 10000
Data centre certified
Certified data centre ISO 27001
GDPR compliant
GDPR compliance verified
DGOF Corporate Member
DGOF Corporate Member

Your contact persons for all questions on digital qualitative research

Dirk Wieseke
Founder and Director
Christoph Gehricke
Founder and Director
Ruth Wakenhut
Sophie Vogt
Matea Majstorovic
Philipp Merkel
Frank Schuff-Werner
Malte Lydssan
Ralf Bünemann
Customer testimonials

What do our customers say?

Kernwert's tools create efficient and flexible ways for us to communicate with our customers about products and services. They make a significant contribution to our ability to incorporate customer needs into the continuous development of our product range.

Marie Kuhn Research Manager, Deutsche Kreditbank AG

We have had very good experiences with Kernwert's solutions so far. The products offered are extremely flexible and, thanks to their many different tools, suitable for a wide variety of use cases. For example, we succeed in extracting insights from the everyday life of our clients with diaries and in evaluating complex topics in depth and comprehensively with task books. In combination with competent advice and reliable service, Kernwert creates relevant added value for us.

Michael Weis Market & User Experience Research Specialist, Swisscom (Schweiz) AG

We have been working with KERNWERT since 2016. In France and abroad (China, Saudi Arabia, Spain, Japan, United States... ) we have carried out over 200 projects together. We appreciate the reliability and performance of the tool as well as the responsiveness, efficiency and enthusiasm of the team.

Lambert Vincent CEO, Avenir Focus SAS (Lyon)