We are convinced that online qualitative research can create authentic and open dialogues on a level playing field between companies and target groups, thus producing new and deeper insights that benefit both parties. Our aim is to provide innovative solutions for these dialogues.

As the first independent service provider in the German-speaking area, we are pioneers in online qualitative research and actively participate in the development of this field through innovative solutions, publications and webinars. From Berlin, we support researchers around the world – with software, services, experience and passion.

We are experts who know and understand both the software side as well as the perspective of researchers and test persons. From this perspective, we continually work together with an interdisciplinary team of social scientists and IT experts on the development of our software and the implementation of new trends, technologies and tools.

People want to communicate with other people – not with software platforms. In our QDC STUDIO software, we offer protected spaces in which consumers and target groups can openly exchange diverse views about attitudes, values and ideas.

Test now free of charge and be impressed

Our customers We work for institutes, agencies, consultancies and companies.

A selection of our customers:
Advise • Avenir Focus • conoscenti • comrecon • d.core • dm-drogerie markt • Facit • GIM Gesellschaft für Innovative Marktforschung • GfK • GMV Conseil • Hochschule Pforzheim • HTW - Hochschule für Technik und Wirtschaft Berlin • IDM - Institut des Mamans • IFM MANNHEIM • Insight Institute • INTEGRAL Markt- und Meinungs­forschung • INTULOGIC • Ipsos • KANTAR TNS • Klare Antworten • Kleffmann • LINK qualitative • MediaCom • Medpirica • Meinecke & Rosengarten • MetrixLab • MR&S Market Research & Services • Nielsen • Norstat • Otto • Produkt + Markt • phaydon | research+consulting • pollytix • Psyma • Q I Agentur für Forschung • respondi • rheingold • Rich Harvest • SINUS Markt- und Sozialforschung • Technicolor • TheConsumerView • The Lifesights Company • Think Out • Wikimedia

The two KERNWERT founders and directors

Dirk Wieseke
Christoph Gehricke

Your contact for any questions on digital qualitative research

Ruth Wakenhut
Sophie Vogt
Frank Schuff-Werner

Philip Steffens
Jaqueline Fürwitt
Ralf Bünemann    ­ +49-(0)30-53 01 23-60    ­ Gubener Straße 24, 10243 Berlin, Germany
Made and Hosted in Germany  Made and Hosted in Germany