We are experts in the variety of digital qualitative research and support you with innovative software, competent advice and comprehensive service for your research communities, diaries, homework, focus groups and interviews.
Our software is as versatile as online qualitative research. From mobile ethnographic research, through pre-tasks and blogs, to communities – we offer flexible state-of-the-art solutions for your research.
Popup Communities, Project Communities and Ongoing Communities
In communities, you get fast and direct access to your target groups, exchange ideas, answer questions and develop ideas.
We have the suitable software for all types of research communities: pop-up communities to respond to an ad hoc research topic, project communities to involve target groups in processes and developments, and long-term ongoing communities to involve target groups in decisions on a permanent basis.
The moment counts
Digital diaries and online blogs
Experience the everyday life of your customers through digital diaries and learn to understand habits and usage patterns in context.
With digital diaries, you can test your products and services, immerse yourself in the world of your customers and be there live at decisive moments. We offer you the right tools - whether video responses, photo uploads, creative tasks, blogs or closed questions. Capturing moments has never been so easy.
By carrying out pre-tasks before focus groups, interviews or workshops, you gain a first impression of your respondents and get them in the mood for the discussion topic.
The time during an interview, a group discussion or a workshop is usually short and valuable. With small tasks beforehand or as a follow-up, you expand your research and get to know people better. We offer you the right solution: digital, mobile, easy and cost-effective.
Digital and personal
Focus groups via web meeting or text chat
Digital focus groups have proven their worth and help you to get answers to your questions in an interactive, personal and efficient way.
Discuss live with your target groups via web meeting or text chat - always data protection compliant, without installation and on all devices. We have the integrated solution, with many useful tools that make your work easier, e.g. automatic transcription and translation, and offer participants more variety, e.g. short surveys or group rooms.
Live and in colour
Interviews via webmeeting
Whether it's an in-depth interview or a usability test, meet your target groups digitally and conduct your interviews simply and in compliance with data protection laws via webmeeting.
We offer you the integrated software solution: sending invitations, participant communication, test room, recording and automatic transcription. You can use meetings separately or as part of your communities and diary projects. If you would like to use your own meeting solution, we offer the necessary interfaces.
What do our customers say?
A Kernwert Community is a great chance to turn the clients of our supported brands into members of our team: In this way, we can share and compare our ideas for the future development of our strategies and designs directly and in real time with our target group. Interactive workshops, creative modules, focus groups and questionnaires all merge together in a very exciting all-inclusive package.
Lisa KrickHead of Strategy, MetaDesign
Working with Kernwert has not only been a great pleasure, but also a professional gain. It is very rare to encounter such a combination of competence, professionalism and cordial people at the same time. Our journey together will certainly continue!
Alegra KaczinskiConsumer Insights Manager, air up GmbH
Kernwert offers a lot of helpful functions for our qualitative online panels. We value the collaboration with the Kernwert team and their very good project service. We receive a lot of positive feedback about the usability of the platform from our respondents.
Claudia RemmeleAssociate Director Research, Point Blank