The most flexible platform for online qualitative research

Our software is as versatile as online qualitative research. From mobile ethnographic research, through pre-tasks and blogs, to communities ľ we offer flexible state-of-the-art solutions for your research.

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Advice and Services

Advice and services for your research success

Trust our 12 years of experience. We can offer you the services that you need for a successful project: from methodological advice to technical implementation.

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Authentic insights for better decision-making

Online qualitative research opens up new insights. Enter into a direct dialogue with your target groups and quickly and efficiently gain insights that will really take you forward.

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Software and services for online and mobile qualitative research

We are the specialists in online and mobile qualitative research. As the first independent service provider in the German-speaking area, we have been providing innovative software solutions since 2005. Our software has been developed for the special requirements of online qualitative studies ľ and we continue to develop it in order to integrate new tools and pick up on trends.

Our software is used successfully and internationally by highly renowned institutes, agencies and companies. It unites innovative tools and sophisticated control functions in one application, thus allowing the flexible execution of widely varied qualitative studies, from single interviews, through mobile blogs, to communities.

We can support you with the services that you need for a successful project: from methodological advice in designing studies, through support in planning and setting up studies, to comprehensive support before and during the field phase.


NEW: KERNWERT moments for an easy conduct of diary studies

With qualitative, digital diaries you can capture usage behavior in context and thus better understand the routines or needs of your target groups.

The new tool combines our many years of experience in the diary area, simplifying the handling significantly: KERNWERT moments allows an easy, flexible conduct of digital diary studies. You can combine e.g. media uploads, open questions, creative tasks or positioning tasks in one diary - for a versatile research design that suits your questions and your target group.

Via web app, participants have access with all devices. All results data are recorded in a structured way and can be easily exported, moderators and observers can follow the results live and post further inquiries at any time. - Try it out now and make an appointment!


Data protection - KERNWERT is ready for EU GDPR  

On May 25, 2018, after a two-year transitional period, the standards of the European General Data Protection Regulation (GDPR) have to be implemented. The EU GDPR will apply not only to European companies but also to many companies outside of Europe.

The GDPR leads to considerably increased compliance requirements: The use of data processors, which process personal data on behalf of a company according to its instructions, requires a data processing contract.  

As one of the first software providers, KERNWERT has already committed itself contractually to the requirements of the GDPR. We are happy that we can enable our costumers in this way to conduct legally compliant research in the future as well. 

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