Easier research with integrated AI power

Qualitative Research Platform with AI Power and Premium Service for your diary studies, research communities, interviews, assignments, and live chats.

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Software + Service

The variety of digital qualitative research

The most flexible platform for online qualitative research

Our software is as versatile as online qualitative research. From mobile ethnographic research, through pre-tasks and blogs, to communities – we offer flexible state-of-the-art solutions for your research.

Advice and services for your research success

We can offer you the services that you need for a successful project: from methodological advice to technical implementation. Do-It-Yourself, Do-It-Together or Full-Service – the choice is yours.

Authentic insights for better decisions

Online qualitative research opens up new insights. Enter into direct dialogue with your target groups and quickly and efficiently gain insights that will really help you.

Experience and enthusiasm for digital research

Since 2005, we have been accompanying institutes, agencies and companies worldwide in the implementation of market research and UX studies with experience and enthusiasm.


Test for free and convince yourself

Insights on demand

Popup Communities, Project Communities and Ongoing Communities

In communities, you get fast and direct access to your target groups, exchange ideas, answer questions and develop ideas.
We have the suitable software for all types of research communities: pop-up communities to respond to an ad hoc research topic, project communities to involve target groups in processes and developments, and long-term ongoing communities to involve target groups in decisions on a permanent basis.

The moment counts

Digital diaries and online blogs

Experience the everyday life of your customers through digital diaries and learn to understand habits and usage patterns in context.
With digital diaries, you can test your products and services, immerse yourself in the world of your customers and be there live at decisive moments. We offer you the right tools - whether video responses, photo uploads, creative tasks, blogs or closed questions. Capturing moments has never been so easy.

Be prepared

Online pre-tasks

By carrying out pre-tasks before focus groups, interviews or workshops, you gain a first impression of your respondents and get them in the mood for the discussion topic.
The time during an interview, a group discussion or a workshop is usually short and valuable. With small tasks beforehand or as a follow-up, you expand your research and get to know people better. We offer you the right solution: digital, mobile, easy and cost-effective. 

Digital and personal

Focus groups via web meeting or text chat

Digital focus groups have proven their worth and help you to get answers to your questions in an interactive, personal and efficient way.
Discuss live with your target groups via web meeting or text chat - always data protection compliant, without installation and on all devices. We have the integrated solution, with many useful tools that make your work easier, e.g. automatic transcription and translation, and offer participants more variety, e.g. short surveys or group rooms.

Live and in colour

Interviews via webmeeting

Whether it's an in-depth interview or a usability test, meet your target groups digitally and conduct your interviews simply and in compliance with data protection laws via webmeeting.
We offer you the integrated software solution: sending invitations, participant communication, test room, recording and automatic transcription. You can use meetings separately or as part of your communities and diary projects. If you would like to use your own meeting solution, we offer the necessary interfaces.

Customer testimonials

What do our customers say?

A Kernwert Community is a great chance to turn the clients of our supported brands into members of our team: In this way, we can share and compare our ideas for the future development of our strategies and designs directly and in real time with our target group. Interactive workshops, creative modules, focus groups and questionnaires all merge together in a very exciting all-inclusive package.

Lisa Krick Head of Strategy, MetaDesign

Working with Kernwert has not only been a great pleasure, but also a professional gain. It is very rare to encounter such a combination of competence, professionalism and cordial people at the same time. Our journey together will certainly continue!

Alegra Kaczinski Consumer Insights Manager, air up GmbH

Kernwert offers a lot of helpful functions for our qualitative online panels. We value the collaboration with the Kernwert team and their very good project service.  We receive a lot of positive feedback about the usability of the platform from our respondents.

Claudia Remmele Associate Director Research, Point Blank
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We would be happy to present our solution to you: live session, webinars, lunch & learn or individual training. Get in touch with us - we look forward to your questions.

Make your research easier.

Top-3 Placement in All Categories of the marktforschung.de Image Study

In the latest image study "Software Solutions for the Insights Industry" by marktforschung.de, we are the only software to receive a Top-3 rating in all 7 categories. We rank first in the categories of willingness to recommend and service orientation. In previous image studies, we also achieved a Top-3 placement in all categories. When can we convince you?

Top-Rated in all categories

GDPR compliant. Secure. Integrated.

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DGOF Corporate Member