Research platform for context and depth
Understanding people in their everyday lives.
Explore experiences, usage and decisions in context, using a platform for multimedia data collection, AI-supported moderation and analysis.
Everyday life and context
Understand everyday life. Make better decisions.
Human behaviour is complex, dynamic, context-dependent and sometimes contradictory. Good decisions therefore often require more than knowing what people report or evaluate in retrospect. What matters is what happens in specific situations and the role of the surrounding context. We bring you closer to these situations and experiences.
Close to the experience
Document and explore experiences and moments of use in their specific context.
Multimedia and interactive
Document, ask follow-up questions and explore in depth through text, photos, video and audio.
Across time
Understand changes, routines and recurring situations over days or weeks.
KERNWERT STUDIO: FROM DATA COLLECTION TO ANALYSIS
One platform for the entire research workflow.
With KERNWERT Studio, you can collect multimedia qualitative data, manage projects, moderate studies and analyse results - flexibly and securely on one platform.
Discover KERNWERT Studio- ✓ Collect data: varied question, creative and media formats
- ✓ Manage projects: coordinate participants and activities
- ✓ Moderate studies: review contributions, ask follow-up questions and explore further
- ✓ Analyse results: structure, filter and analyse with AI support
INTEGRATED AI ASSISTANCE
AI in the workflow. Researchers in the lead.
The integrated AI supports editing, moderation, transcription, translation, quality checks and multimodal analysis. With Insights Chat, you can analyse themes, patterns and differences directly in your data, with traceability back to the original contribution.
Insights Chat
Ask questions of open-ended and closed-ended responses, images and transcripts.
Quality Score
Identify unusual participation and response patterns early.
Secure and integrated
Use AI without switching tools. 100% data sovereignty and processing in the EU.
SOFTWARE, SERVICE AND SECURITY
Powerful software. Personal service. Verified security.
As much support as you need
From DIY to full service
Do it yourself, do it together or full service: our team is there when you need advice or additional support, from research design and setup to moderation and analysis.
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YOUR DATA, OUR RESPONSIBILITY
Data protection built in from the start
Privacy by Design, information security management certified to VdS 10000 and ISO 27001-certified data centres in Germany provide a reliable framework for sensitive research data.
Explore security & privacy
Top rating
Top ratings in every category
In recent years, we have achieved top marks in all categories in the marktforschung.de image studies. In the current study, we are the highest-rated software and rank first for willingness to recommend and service orientation.METHODS
As flexible as your research question.
Diaries, mobile ethnography, communities or qualitative surveys: methods can be used flexibly and combined to suit your research question.
Digital diary
Follow developments over days or weeks - from everyday routines to product usage.
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Mobile ethnography
Research where things happen: in usage situations, at touchpoints and at specific decision-making moments.
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Insight community
Explore topics over a longer period through exchange and varied methodological approaches.
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Qualitative survey
Explore openly and compare systematically - across target groups, concepts or variants.
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Experience and enthusiasm
Digital qualitative research since 2005.
KERNWERT combines methodological expertise, technology and hands-on project support - for research teams in companies, research institutes, agencies and academia.
20+ years of experience
Expertise, passion and best practices for every study
5+ years of AI expertise
Practical expertise and technological know-how
News and resources
Knowledge for digital qualitative research.
News, articles, studies and use cases from our research practice.
What research question would you like to answer?
We’ll show you how to approach your project with the right methods, platform and support.
For more information about how we handle your personal data, please see here.
info@kernwert.com
Security and experience for sensitive research data.
VdS 10000
Information security · VdS 10000-certified
ISO 27001
German data centres · ISO 27001-certified
EU GDPR
Privacy by Design · EU GDPR-compliant
EU AI Act
EU Artificial Intelligence Act-compliant
Data sovereignty
100% control over your project data
Experience
Digital qualitative research since 2005