As varied as online qualitative research: from communities, through blogs to mobile ethnographics – Kernwert Studio is the flexible state-of-the-art solution for your research.

Our software supports researchers with efficient, practical tools in the set-up, presentation and analysis of online qualitative studies. Decide what tools to use according to the questions, not your budget: with Kernwert Studio, you have a wide range of methods available, which you can combine freely.

1st place in the survey software segment

We are delighted to have been ranked first in the survey software segment in both 2015 and 2018 in the "Market Research Service Provider Image Study" conducted by the leading industry portal In both studies, we were able to achieve top 3 rankings in all categories surveyed, and in 2018 we won all categories based on the ratings of the institute market researchers.

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State-of-the-art software for digital qualitative research

All devices. Responses in every situation.

Reach your target groups in authentic situations – irrespective of device or platform. Our platform is one of the world’s first that has been optimised for multi-screen research, and offers test persons a consistent user experience on all devices and platforms, no matter whether smartphone, tablet or desktop.

All tools. More flexibility for deeper insights.

All tools and modules are available in one platform and can be freely combined with each other: For instance, link mobile diaries with discussions in a forum, or supplement synchronous focus groups with consolidating questionnaires and ethnographic assignments. This means more freedom for your studies and deeper insights into your questioning.

Every language. Global research and comprehension

Our software supports all languages and character sets for online qualitative research around the world in all markets. With integrated Instant Translation, you and your observers are involved live and read all results in real time.

For researchers. Greater efficiency and creativity.

Our platform is a professional tool, developed for qualitative researchers – for efficient and flexible planning and implementation of online studies. Our software supports you with practical tools and functions in all steps of your study – from set-up and presentation, through collaboration and communication, to monitoring and analysis.

For participants. More fun and forms of expression.

Varied and exciting study environments, and creative, hybrid research designs lead to more fun for participants and more varied insights for market researchers. The test persons can express themselves in text, picture, video or audio, discuss in the group or answer private tasks and questions.

For everyone. Intuitive handling on all devices.

Our software relies on intuitive operation and a uniform cross-tool operating concept. In this way, participants can start immediately – without training and without any manuals. All tools can be used across all devices without any installation, so that participants can decide for themselves which device to use when responding.

KERNWERT Studio - Highlights

  • Responsive design: Consistent user experiences on smartphones, tablets, notebooks and desktops
  • One-click login: Authentication using one personal participant link for all access devices
  • Media upload for all assignment types and device classes: in all current formats
  • Varied creative tools: e.g. positioning tasks, image assessment, mood boards
  • Integrated webcam meeting rooms for groups and interviews
  • Dashboard with live streaming: Have project in view at all times and respond quickly to new contributions
  • Instant Translation: Automated real-time translation for project team and observers
  • Instant Transcription: Automated real-time transcription of videos and recorded meetings
  • Simple grouping and filtering of participants for separate assignments and discussions
  • Integrated analysis tools: Insight finder, real-time search, result tagging for presenters
  • Sentiment Analysis: Automated real-time indicator for sentiment of the posts
  • Extensive export of results: Varied export formats and filter capabilities
For studies that are fun for all

More support for researchers. More variety for participants.

Our software has all stakeholders in mind: Researchers, observers and respondents. Researchers receive the appropriate tools for an efficient implementation of their study: from invitation and participant management, automated workflows, real-time evaluation of closed questions to AI-supported sentiment indication. Observers can be present live at any time, view results and exchange information with the project team.

Participants can contribute and express themselves in a variety of ways: In video or audio statements, in creative mood boards, in playful sorting or ranking tasks, in joint discussions or in private diaries - varied tasks are fun, motivating and help to work on a topic thoroughly. 

Our tools - more variety for your research

In moderated forums and bulletin boards, you can enter an extensive exchange with target groups, receive rapid feedback on your questions and develop new ideas.
In personal diaries, you can gain authentic insights into the values and living environments of consumers. Living contributions are produced by linking photos, videos or sounds.
Thoughts and feelings are clearly visualised in collages and mood boards. The use of creative tools creates a varied, motivational study environment for your participants.
Our Touch-Tool collection provides you with numerous innovative drag & drop assignment types for non-verbal and visual responses, such as sociograms, coordinate systems and sorting and ranking tasks. All tools are touch-optimised for mobile online research.
Questionnaires with qualitative and quantitative question types facilitate structured data recording even with high case rates and complex questions.
Rapid and detailed assessment of visual concepts and packaging using like-dislike markers and comments. Visualise brand relationships and create brand landscapes to easily visualise complex relationships.
In online focus groups or single interviews, you can quickly and efficiently generate insights and obtain spontaneous responses and ideas. By adding multimedia stimulus material, concept tests can be implemented online, for example.
Experience studio participants live and in colour. Whether in individual interviews or within a community – webcam meetings offer you an authentic opportunity for personal exchanges.