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September 2022 // A recent study by the City of Düsseldorf explores the use of sustainable mobility options: 20 Düsseldorf residents give up their cars for four weeks and test mobility alternatives. During this time, they keep a digital diary and exchange opinions on various topics related to sustainable mobility. We are very pleased to be implementing and supporting this exciting project for the City of Düsseldorf.
September 2022 // From 12 to 14 September, the DIY&T research days will focus on approaches, tools and software solutions that can make the research process more efficient. The event is taking place for the first time and is organised by marktforschung.de. We are pleased to support this new event as a sponsor and to be part of it with a presentation about communities of our own.
August 2022 // In a joint study with oculid and dm-drogerie markt we tested the use of eye tracking in combination with qualitative digital methods and in the context of a research community. We will present the results at the GOR conference in Berlin in early September.
May 2022 // From May 9 to 17, the WoM22 Week of Market will once again focus on the topics that move our industry. The event is taking place for the third time and is organized by marktforschung.de and succeet. We are pleased to support the WoM22 as a sponsor and to take part with our own presentation.
September 2021 // As the first software provider in the market research industry in Germany, we have had our comprehensive information security standards certified according to VdS 10000 and received the official certificate at the beginning of September.
September 2021 // In the 9/2021 issue of the trade magazine stadtverkehr, our customer, the Rhein-Main-Verkehrsverbund (mobility association for the Rhine-Main region) reports in detail on the planning and implementation of its RMV community.
Video and audio recordings play an important role in the qualitative data collection: They provide us with authentic, everyday statements from the participants and make the answers of the consumers more vivid and illustrative. However, the evaluation is more challenging, it requires a lot of time, as a fast access to certain statements is not directly possible.
July 2021 // For the online special Qualitative Market Research of planung &
analyse, Ruth Wakenhut has explained how digital interviews and focus
groups can be meaningfully and easily extended and supplemented.
September 2021 // We are exhibitors at the new market research trade fair succeet21 in Munich and are looking forward to introducing you to our new developments and to advising you personally on all questions regarding digital qualitative research.
September 2021 // If you are enthusiastic about digital market research and user research, we look forward to receiving your application. You can expect varied and challenging tasks, an open atmosphere and the opportunity to actively help shaping new fields of research.
September 2021 // From 4 to 8 October, the "WdM - Woche der Marktforschung" (Market Research Week) will once again focus on the topics that move our industry. The event is being organised for the second time by marktforschung.de and we are pleased to support the WdM as a sponsor and to be there with our own presentation.