KERNWERT NEWS  

We inform you about current developments in qualitative online research and our company news 3-4 times a year. Register now, to receive our free newsletter.

* Yes, I agree that Kernwert GmbH may use my name and e-mail address to send me current information and offers by newsletter. I am aware that I can revoke my consent at any time with future effect by an e-mail to info@kernwert.com. More information can be found in our privacy policy.

#event   #methods   #news   #study  

Extending and supplementing remote interviews and group discussions

#news #methods 

Professional article: Extending and supplementing remote interviews and group discussions

July 2021 // For the online special Qualitative Market Research of planung & analyse, Ruth Wakenhut has explained how digital interviews and focus groups can be meaningfully and easily extended and supplemented.

more

Automatic transcription of video and audio files

#news 

Software update: Automatic transcription of video and audio files

Video and audio recordings play an important role in the qualitative data collection: They provide us with authentic, everyday statements from the participants and make the answers of the consumers more vivid and illustrative. However, the evaluation is more challenging, it requires a lot of time, as a fast access to certain statements is not directly possible.

more

Kernwert at the Woche der Marktforschung

#news 

KERNWERT at the industry event Week of Market Research

October 2020 // At the beginning of October, the industry portal marktforschung.de organized the "Week of Market Research" for the first time with great success. Institutes, companies and service providers presented and discussed various topics in over 50 events. We were also present with an event.

more

#event #study 

View through the eyes of the participants - How to motivate and inspire people in research communities

September 2020 // More and more companies are engaging in fast and intensive exchange with their target groups in research communities. The success of a research community depends largely on committed and motivated participants.  On 29.09. we will present the Kernwert motivation model, which allows you to include the participants' perspective from the very beginning. 

more

Kernwert GOR

#event #study #methods 

"Should I stay or should I go?" – New in-house study on participant motivation in research communities

September 2020 // On 10 September we will present the first results of our study on research communities at the Online Research Conference (GOR). The aim of the study was to better understand the expectations and motivations of the participants.

more

Kernwert pre-task

#methods 

Pre-tasks as digital preparation of focus groups and interviews

October 2019 // In issue 6/2019 of the magazine Research & Results, Ruth Wakenhut and Jaqueline Fürwitt present the method of digital pre-tasks / homework. Please find the complete article here. (in German)

more

QDC Studio Version 12

#news 

QDC Studio Version 12: Survey Collection with New Tools and Automatic Evaluation

September 2019 // The 12th generation has arrived - with new tools, a simpler setup and automatic analysis of all closed question types.

With the current update, we have placed a special focus on the area of structured, quantitative questions. All existing tools for the implementation of questionnaires have been completely revised, optimized and extended.

more

Kernwert at Research & Results 2019

#event 

KERNWERT at Research & Results in Munich

September 2019 // This year the annual branch meeting will take place on 23th and 24th of October. As in recent years, we will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about digital focus groups.

more

User Friendly Content

#methods 

Mobile Research in the SocialMedia Age - How to Make Study Content User-Friendly

September 2019 // In times of Twitter and Co. the attention span of the media users decreases. This also has an impact on perception and response behaviour in digital research projects. You can read what you should consider when preparing your study content in our practical tip with checklist.

more

GDPR Audit

#news 

Successful GDPR audit by independent IT and data protection experts

September 2019 // Data protection and data security have always been central topics of our daily work and we constantly invest in the optimization and maintenance of these processes. To make this even more transparent for our customers and partners, we decided to be tested in an independent data protection compliance audit (GDPR). We are very pleased with the excellent result of 96.2% of all possible points.

more

GOR_2019

#event 

Presentation of the new method Spotlight-Test at the GOR conference 2019 in Cologne

March 2019 // This year, at the GOR conference, we introduce our new method, Spotlight Test. The aim of the innovative, explorative approach is to support the creative departments in agencies and to bring to life product categories and target groups with qualitative data.

more

Online-Diary

#news #methods 

Deepen your understanding of target groups and products with digital diaries

February 2019 // In the first issue 2019 of the magazine Research & Results Ruth Wakenhut and Dirk Wieseke present the qualitative method of digital diaries. 

more


info@kernwert.com    ­ +49-(0)30-53 01 23-60    ­ Gubener Straße 24, 10243 Berlin, Germany
© 2021 KERNWERT, BERLIN
Made and Hosted in Germany  Made and Hosted in Germany