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Online Qualitative Research
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One Software. Many Possibilities.

With QDC Studio, the internet turns into an interactive research tool for qualitative market research. All software functions are available in one application and can be combined freely with each other: Combine online-diaries with bulletin board discussions, add in-depth questionnaires to synchronized focus groups or develop concept ideas in protected Insight Communities and discuss them in focus groups afterwards...

Chat

Generate fast insights in moderated chats and receive spontaneous answers and ideas. By adding multimedia stimulus material for example concept test can be realised online.

Bulletin Board

Start an intensive exchange with consumers in moderated forums and protected Insight Communities, receive fast feedback on your questions and develop new ideas.

Blog and Album

In the personal blogs and albums you get authentic insights into views, values and lives of the consumers. By embedding photos, videos or sounds you get lively entries.

Tasks

By embedding creative task, you can design your study more versatile and motivating. Questionnaires with qualitative and quantitative question types make it easier to collect data, especially when dealing with a high number of cases and complex questions.

More options for Online Focus Group, Bulletin Board and Community, Blog and Diary

QDC Studio makes your online qualitative market research ...

... mobile
With QDC Studio test persons can also take part in studies, write discussion entries or answer question directly at the POS - for spontaneous and authentic entries via smartphone or tablets, no matter where you are.
... flexible
With QDC Studio you can realise different methods online and depending on the questions and target group, create the right study design: Integrate questionnaires for a structured opinion retrieval, embed photos and videos in your discussions, discuss separately with target group specific subgroups or release time-controlled diary tasks.
... creative
QDC Studio offers versatile and innovative functions for a creative, interactive online-research: Let the participants visualize brand names, create free sketches or comment on or write multimedia reports. Also combine proven and tested offline methods with online elements, e.g. online-diaries followed by a finale studio or forum discussion with individual interviews.
... easy
QDC Studio is an internet based software. Use the applications exclusively from your browser, the installation of additional software is not necessary and we take care of the hosting.
… international
QDC Studio supports Unicode which allows conducting studies using all international languages and character sets.
... fast
During the whole field phase you can access the course of the study and that way also add methodical additions or new questions spontaneously. You always have access to the results and can export them via versatile filtering for an optimal evaluation.
... transparent
During the whole the project run you keep the overview on each participant's activities. You keep the overview on each participant's activities during the whole project run. You can steer the incentives individually and comfortably, send email messages to individual participants or groups of test persons.

Via a separate access with limited rights, third parties e.g. your client, can follow the study live.
... secure
Access to the software is secured via password or individual link. Of course all entered answers and information are encrypted and sent via secure SSL connection. All systems are guarded via extensive security and monitoring measures.

We solely operate our servers in Germany and that way are subject to the strict German data protection rules.