Hand in hand with AI – New article for marktforschung.de
October 2023 // Collaboration with AI is already enriching qualitative research and making things possible that were still on the wish list of many researchers just a short time ago.
In our most recent article for marktforschung.de, we use practical examples to explain where the current focus lies and how the use of AI can help to save time and reduce complexity in everyday practice.
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