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Woche der Marktforschung

Webinar and discussion at the Week of Market Research

We will be presenting the results of our in-house study "What's (next) with AI?" at WdM - Woche der Marktforschung on Wednesday 17 April at 13:00, in German language.

From 15 to 23 April, WdM - Week of Market Research will once again focus on the topics that are driving our industry. The event is organised by and succeet and we are delighted to be taking part again this year with a presentation.

More information on the programme and registration can be found here:

Earlier this year we conducted an in-house study on AI in qualitative research to better understand attitudes, expectations and challenges, and to contribute to the dialogue within the industry. Around 100 researchers took part and shared their experiences with us. Thanks again for all your time and effort.

In an interview on, Ruth Wakenhut and Dirk Wieseke explain the background to the study and the focus of the webinar.

Read the interview (German)

Free webinars

Online moderation, digital diaries, focus groups, community planning... In our webinars we introduce new tools and methods, share practical insights and offer suggestions around digital qualitative research and provide inspiration and insights for your research.

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