KERNWERT Direct: New platform for fast qualitative research - with integrated journey map and AI-supported image and text analysis
October 2024 // KERNWERT Direct is our new intuitive, AI-based platform for efficient qualitative research – ideal for compact studies such as diaries, mobile ethnographies, user research, product tests and open explorations.
Start directly and gain authentic insights
With KERNWERT Direct, you can get started right away without any complex setup. Start your study in just a few steps and invite users. They respond to questions and document activities and emotions authentically and and contextually using text, images, video and audio. A smiley scale ist also available for ratings.Integrated journey map, AI assistant and AI-supported image and text analysis
The integrated journey map visualises moods and ratings, while the integrated AI-supported image and text analysis helps to quickly identify patterns and trends in the responses and to analyse the results comprehensively.During the field time, the integrated AI assistant makes your work easier, e.g. it can formulate follow-up questions, compare results between groups or quickly summarise interim results.
Ease and efficiency for your research
KERNWERT Direct is now available and brings ease and efficiency to your qualitative research. Curious about the new possibilities? Get to know it nowFree webinars
Online moderation, digital diaries, focus groups, community planning... In our webinars we introduce new tools and methods, share practical insights and offer suggestions around digital qualitative research and provide inspiration and insights for your research.Continue to topics and dates