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Magazine article about data protection and data security in the qualitative online research

December 2011 // For the qualitative market research which naturally depends on the fact that participants have confidence in the research environment and can express themselves freely and openly, the subjects data protection and security are of a central meaning. In his article Christoph Gehricke shows different ways of handling doubts of all persons involved with lasting effect, as well as how to create the base for a trustful exchange. (Only available in German)

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