Kernwert at the Woche der Marktforschung

KERNWERT at the industry event Week of Market Research

October 2020 // "Week of Market Research" for the first time with great success. Institutes, companies and service providers presented and discussed various topics in over 50 events.

We were also present with an event: Philip Steffens and Dirk Wieseke showed in the web seminar "digital qualitative - how to use and enrich focus groups and interviews creatively" which innovative approaches are used in this area. Thanks to the great interest it was one of the best attended events of the week. We are very pleased about this and will be happy to participate again next year.

Here you can find more information about the Market Research Week and our web seminar.

The speakers explain in an interview the background of the web seminar and which potentials they see in the area of digital focus groups and interviews. Here you can read the interview.

Unfortunately, this information is only available in German. If you have any questions on the topic or would like individual consulting, please contact us.

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