KERNWERT is supporting WoM22 – Week of Market Research as a sponsor and is giving a presentation
May 2022 // From May 9 to 17, the WoM22 – Week of Market will once again focus on the topics that move our industry. The event is taking place for the third time and is organized by marktforschung.de and succeet. We are pleased to support the WoM22 as a sponsor and to take part with our own presentation.
Presentation on digital qualitative research
On Thursday, May 12, at 2 p.m., our managing director Dirk Wieseke will explain under the title "It's the mix that matters - successful research with communities" what is important when planning and implementing research communities and will offer inspiring insights into the different possible applications.
In the interview on marktforschung.de, Dirk Wieseke explains "Hardly any research method is as flexible and offers such a variety of survey tools as Research Communities - whether short-term for a topic, as an agile project-accompanying instrument or long-term for a permanent customer dialogue."
You can read the entire interview (in German) here
More information about the program and registration can be found here