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Eyetracking in Research Communities

Eye tracking in qualitative research communities - joint study with oculid and dm-drogerie markt

In a joint study with oculid and dm-drogerie markt we tested the use of eye tracking in combination with qualitative digital methods and in the context of a research community. 

The goal was to profitably complement the two approaches and to explore how the combination can lead to a deeper understanding of the research question. In addition, we also focused on practical questions of feasibility, such as the quality of the collected data and the motivation of the participants. 

We will present the results at the GOR conference in Berlin in early September. 

The conference will take place from September 7 to 9, the complete program and registration options are available here: www.gor.de



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