December 2022 // Under the headline MR&S T.A.L.Q. "Stories from the day-to-day life of qualitative market research", our client MR&S shares exciting and entertaining insights into the world of qualitative research in their podcast.

The last episode 2022 is about the beginnings of qualitative online research. Petra Kemmerzell got involved with the topic very early on and talks together with Antje Schaffranietz about her experiences with the first steps in the world of qualitative online research.

We are pleased that our managing director Dirk Wieseke was invited: In the podcast, he talks about how it all started with Kernwert and how qualitative online research has changed since then.

You can listen to the podcast here (in German).