ADVANCING QUALITATIVE RESEARCH - SINCE 2005

Technology for research that gets closer to people.

KERNWERT has been developing software and services for digital qualitative research since 2005. Our platform grows out of many years of research practice and is continuously developed in close collaboration with our clients.

From Berlin, we support research projects worldwide. Our team combines methodological and technical expertise and works personally and directly with the people who use KERNWERT for their research.

OUR APPROACH

Technology should adapt to research, not the other way around.

We develop KERNWERT from the perspective of researchers and participants. The platform should accommodate different research designs, make complex processes easier to implement and give researchers the flexibility they need to address their questions.

That is why our development is guided by practical research requirements and by what we learn from real projects.

WHAT SETS US APART

Experience, expertise and personal collaboration.

20+ years in digital qualitative research

Experience with different methods, target groups and research designs - and with the practical demands of qualitative projects.

Interdisciplinary team

Methodological, social science and technical expertise all contribute to the development of our platform and our services.

Independent, with a long-term perspective

As an independent company, we develop KERNWERT with a long-term focus on product quality, research practice and collaboration with our clients.

Personal collaboration

Dedicated contacts, direct communication and methodological advice, with support exactly where your project needs it.

Close to research practice

Experience from real research projects continuously informs the development of our platform.

Data protection and security

Privacy by Design, certified information security management and data processing in German data centres provide a reliable foundation for research projects.

EXCHANGE AND RECOGNITION

Part of the research community.

We share our practical research experience through methods guides, webinars, specialist articles and our own studies, and contribute to the discussion on digital qualitative research, AI and data quality.

KERNWERT has consistently achieved top rankings in the marktforschung.de image studies since 2015 - currently including first place for service orientation and willingness to recommend.

The AI works really well and is brilliant at recognising connections, picking up on nuances, and contextualising and interpreting quotes – it makes it a real pleasure to use.

Penguin Random House

Consumer Insights

With the online diary study, we were able to follow consumers very closely from unboxing to the first weeks of using a new home appliance. This methodology significantly sharpened our understanding of real consumer barriers and challenges during the honeymoon phase.

B/S/H

Consumer Insights Manager

A Kernwert Community is a great chance to turn the clients of our supported brands into members of our team: In this way, we can share and compare our ideas for the future development of our strategies and designs directly and in real time with our target group. Interactive workshops, creative modules, focus groups and questionnaires all merge together in a very exciting all-inclusive package.

MetaDesign

Head of Strategy

CONSULTING

What would you like to explore?

Tell us about your research plans. We look forward to discussing your research questions, ways of working and requirements.

Book a free consultation