KERNWERT STUDIO

The platform for qualitative research in context.

KERNWERT Studio combines data collection, project management, moderation, quality assurance and analysis in one flexible research platform. This makes it possible to plan and run even complex qualitative studies from end to end.
Design your study to fit your research question: with different tasks and media, flexible processes and varied methodological approaches.
Discover KERNWERT Studio

Your research workflow on one platform.

From setup to analysis, every step connects seamlessly. This makes it easy to run both simple and more advanced study designs without switching between different tools.

  1. Set up your study

    Create tasks, add stimuli and shape the study flow around your research question.

  2. Organise participants

    Invite participants, create groups and keep track of activity.

  3. Collect multimedia data

    Capture experiences and reactions through text, photos, video and audio.

  4. Explore further during fieldwork

    Review contributions, ask follow-up questions and support participants throughout the study.

  5. Keep an eye on quality

    Spot unusual patterns early and review contributions where needed.

  6. Analyse and take your findings further

    Filter and structure your data, analyse it with AI support, and export results and media.

COLLECT DATA

A wide range of tools for flexible research designs.

From traditional question formats and multimedia and creative tasks to dialogues, journeys and community formats: choose and combine the tools that fit your research question.

Structured questions

Open text fields, single and multiple choice, matrices, scales, rankings, ratings, constant-sum questions and other traditional question formats.

Touch-optimised tasks

Drag-and-drop scales, mapping, coordinate systems, sociograms and image associations enable intuitive visual tasks.

Multimedia responses

Participants respond through text, photos, audio or video, contributing their own situations, experiences and perspectives through multiple media.

Creative techniques

Collages, mood boards, card sorting, like-dislike tasks and idea boards provide playful, visual ways to explore perceptions, associations and preferences.

Moments and journeys

Document recurring experiences and situations on a timeline and map experiences along a journey.

Dialogue and community

Dialogues and forums enable individual follow-up, exchange between participants, and collaborative ideation and co-creation.

STUDY MANAGEMENT

Shape your study flow flexibly.

Release tasks on a schedule, create different paths for subgroups or test variants, and plan recurring or multi-stage research – depending on what your study design requires.


MODERATION

Close to participants. Transparent for the project team.

Contributions can be reviewed continuously during fieldwork and explored further through targeted follow-up questions. Project partners and observers can be involved through role-based access. Protected areas support internal communication within the project team.
  • Direct messages and comments on individual contributions
  • Live text chats and video meetings
  • Roles for project management, moderation and observation
  • Activity monitoring and status overview
  • Incentive points and participant profile
Accessible participation
The participant interface supports accessible studies in accordance with WCAG 2.1 Level AA and the requirements of the German Accessibility Strengthening Act (BFSG).

ANALYSIS

Structure, analyse and work with your data.

Qualitative data can be tagged, categorised, searched and filtered by participants, groups, tasks, time periods or profile characteristics. Closed-ended questions are automatically presented as charts, heatmaps or frequency tables.

For deeper analysis, the integrated AI helps you explore themes, patterns and differences in the material, with links back to the original contributions.

Exports in DOCX, XLSX, CSV and HTML are available for further analysis and work on your findings. Media can be exported together and clearly linked to the relevant tasks and participants.

Customer testimonials

What do our customers say?

Kernwert offers a lot of helpful functions for our qualitative online panels. We value the collaboration with the Kernwert team and their very good project service.  We receive a lot of positive feedback about the usability of the platform from our respondents.
Claudia Remmele
Associate Director Research, Point Blank
Kernwert is the absolute expert for digital research - here you can find empathetic people who listen to you carefully and are eager to fully understand their opposite (customer). We value the inspirational and loyal cooperation very much!
Corinna Blunk
External Hairdresser Network, Wella
For me, Kernwert combines straightforward community management with a wide range of research opportunities and strong support when it comes to analysing the results. This means I can not only identify what people think, but also gain a better understanding of why.
Ornella Ragaz
Ragaz Community Research AG

PERSONAL DEMO

See KERNWERT Studio in a personal demo.

In a personal demo, we introduce the platform, show you its key features and answer your questions.
Philipp Merkel
+49 (0)30 53012360