Artificial intelligence for your digital qualitative research

Digital Research Made Easy: Software, Consulting and Service

We are a leading software provider for digital qualitative research with many years of experience and passion. Since 2005, we have been supporting researchers worldwide from Berlin in conducting market research and UX studies with innovative software, expert consulting and customized service.

All-in-One Platform with Integrated AI

Assistance A comprehensive set of integrated, intelligent tools simplifies the creation, moderation, and analysis of qualitative studies: automated workflows, project and participant communication, transcription, translation, and AI assistant for analysis and moderation support.

Discover diverse opportunities for engaging with your target groups and quickly and efficiently gain authentic insights that truly make a difference.

Digital spaces for authentic exchanges

With our software Kernwert Studio, we offer you digital spaces for authentic and creative exchanges on eye level. Whether interview, diary or research community - we advise and accompany you in your research projects with state-of-the-art software, experience and enthusiasm.

More time for essentials with new AI generation

As one of the first providers of survey software, we integrated the new generation of AI models into our platform to offer you smart functions for your analysis, e.g. an automatic summary of contributions or suggestions for targeted follow-up questions. The automation relieves you of time-consuming tasks so you can better focus on the exchange with participants and gain relevant insights faster.

Data Privacy Compliant and Secure Use of AI Services

For integrated AI services such as analysis, transcription, and translation, your data is processed exclusively within the EU and is not used for AI training. This allows you to use the latest AI models in compliance with the EU GDPR while maintaining control over your data throughout the entire process

Collect data and conduct AI-supported analysis - all in one platform.

The new AI analysis is fully integrated in Kernwert Studio: you can apply it to your results directly on the platform and combine it with proven functions such as segmentation, filtering and search - without exporting data and as always in compliance with data protection standards.

This makes Kernwert Studio a unique tool, which supports you from data collection, project communication. and participant management to moderation and analysis.

Transparency and Control

On our platform, you always retain control over the collected data. AI-generated responses include links to the original contributions, allowing you to review and verify the analyses at any time.

Benefit from the inclusion of profile data (e.g., target group characteristics) in AI analysis: quickly compare contributions from different segments or filter the results for a sharper focus.

Easier and More Versatile Research

Whether diaries, mobile ethnography, assignments, interviews, questionnaires, or communities – our software provides you with the right tools for your market and user research.

The integrated AI assistance brings ease and efficiency to your projects, allowing you to quickly gain valuable insights for better decision-making. How can we make your research easier?