Digital Qualitative Research Software and Services since 2005

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AUTHENTIC VOICES
FOR YOUR RESEARCH.

The first qualitative research platform with an integrated Quality Score: More transparency for reliable and authentic research.

Whether diaries, communities, or mobile ethnography - AI-powered quality checks make data quality visible, flag suspicious profiles, and help you secure trustworthy results.

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INTEGRATED QUALITY SCORE FOR GREATER TRANSPARENCY

Good decisions start with reliable data.

Qualitative research thrives on authentic voices and real experiences. Yet with the growing availability of AI, new risks emerge: participants can fake identities or generate automated responses.

The KERNWERT Quality Score provides transparency and builds trust. With our traffic-light system (green, yellow, red), you can immediately see whether a profile is normal, suspicious, or critical and decide whether to review or exclude questionable data.


  • Transparency at a glance

    The traffic-light system (green, yellow, red) highlights which profiles are normal, suspicious, or critical.

  • AI-powered quality checks

    Multiple detection mechanisms identify irregularities in response behavior and make potential risks visible.

  • Valid results

    Stay in control by excluding critical data from your analysis and export if needed.

Transparency for valid research results

The Quality Score checks multiple parameters, increases transparency, and ensures trustworthy data. Suspicious profiles become visible, allowing you to decide which data to review or exclude from analysis and export.
Multiple participation

Detects profiles that may have been created by the same person.

AI-generated responses

Automatically generated answers are flagged using pattern recognition.

Duplicate entries

Identical text passages across profiles indicate multiple participation or automation.

Suspicious completion times

Very short response times may indicate automated or superficial inputs.

Unusual input behavior

Copy-paste patterns or repeated entries are detected.

Access via cloud services or AI agents

Automated access by bots or AI tools is made visible.

Our offer

Making digital research simple - Software, Consulting, and Services

We are a leading software provider for digital qualitative research with long-standing experience and passion. Since 2005, we have been supporting researchers worldwide from Berlin - in market research, CX, and UX - with innovative software, expert consulting, and tailored services.

Gain authentic, multimedia insights directly from the everyday lives of your target groups. Our platform offers a wide range of practical tools for setup, data collection, communication, moderation, and analysis, including an integrated journey map and AI-powered image and text analytics.


  • Digital Diaries

    Observe your customers with digital diaries and understand their habits and usage in context. 
    Test your products and services, immerse yourself in your customers’ world, and be present in decisive moments. Our platform provides the right tools - whether video responses, photo uploads, creative tasks, blogs, or closed questions. Capturing real-life moments has never been easier.

  • Research Communities

    Engage directly with your target groups in research communities: exchange ideas, answer questions, and co-create solutions.
    Our software supports all types of communities:
    •    Pop-up Communities for ad hoc research topics
    •    Project Communities to involve target groups in processes and development
    •    Ongoing Communities for continuous participation in decision-making

  • Mobile Ethnography

    Experience what your target groups really do, right in the moment. Photos, videos, and audio recordings make experiences visible, authentic, and tangible.
    This way, you gain a first-hand understanding of actions, decisions, and context. Our platform supports you with intuitive tools for data collection, multimedia integration, and practical analysis.

  • Multimedia Tasks

    Interactive tasks with photos, videos, or audio deliver rich insights and authentic data. Whether creative assignments, surveys, or tests, you capture real experiences and impressions from your audiences.
    Our platform makes it simple: versatile task formats, seamless media integration, and streamlined analysis enable efficient studies and valuable insights.

It's easy to get started: live session, webinars and personal consulting.

We would be happy to present our solution to you: live session, webinars, lunch & learn or individual training. Get in touch with us - we look forward to your questions.

Test for free and convince yourself

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YOUR DATA, OUR RESPONSIBILITY

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100% your data. No use for AI training.
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Top Rating in All Categories of the marktforschung.de Image Study

In the latest image study "Software Solutions for the Insights Industry" by marktforschung.de, we are the only software to receive a Top-3 rating in all 7 categories. We rank first in the categories of willingness to recommend and service orientation. In previous image studies, we also achieved a Top-3 placement in all categories. When can we convince you?

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