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Free webinars for qualitative market researchers and pollsters
Discover the fascinating world of online qualitative research. Experts in online qualitative research will give vivid introductory presentations and insights into the latest trends, as well as valuable tips based on their experience.
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April 2012 // Cooperation Kernwert and ODC Services
The field service provider ODC Services - our partner for many years - is extending the area of qualitative online research with us as technical partner. Apart from an optimized data interchange - which enables an even quicker realization of online studies - also professional trainings as well as an intensive exchange on methodical trends and developments are going to be part of the cooperation.
January 2012 // New Usage Statistics with Mobile App
Thanks to our Mobile App you can get with only one click an overview of all the usage statistics of your study pages on your smartphone or tablet. In the usage statistics you can find e.g. the current figures regarding activity, visits and posts - presented in clear diagrams. Especially for long projects, this function offers additional knowledge and makes the moderation, as well as documentation and presentations much easier.
December 2011 // Magazine article about data protection and data security in the qualitative online research
For the qualitative market research which naturally depends on the fact that participants have confidence in the research environment and can express themselves freely and openly, the subjects data protection and security are of a central meaning. In his article Christoph Gehricke shows different ways of handling doubts of all persons involved with lasting effect, as well as how to create the base for a trustful exchange. (Only available in German) www.research-results.de
Oktober 2011 // Presentation about Insigt Communities/ MROCs
At the meeting of the working group for qualitative research (AKQua) of the professional association of German market researchers (BVM) on November 9th 2011 in Berlin Dirk Wieseke will talk about Insight Communities/ MROCs, their benefits for qualitative market research and will give some examples from real life. (The whole event will be conducted in German.)
Further information: www.bvm.org
September 2011 // Kernwert at the Research & Results 2011
Kernwert will be presented this year again with its own stand at the trade fair for market research Research & Results in Munich. This year the trade fair takes place on the 26th and 27th of October. Just drop by our stand 229 or make an appointment. We look forward to seeing you there.
Admission for trade show visitors is free, provided they register online in advance. Further information: www.research-results.com
July 2011 // Kernwert celebrates its Relaunch
We changed our whole appearance and enter the second half of the year with new logo, new website and new product name. To make the navigation easier and enhance clarity, our website got smaller and has a new structure. In addition to the optimised user interface, our software received a new name: Kernwert becomes QDC Studio - your All-in-One-Software for Qualitative Data Collection.
October 2010 // Market research trade fair in Munich
On the 27th and 28th of October, the market research trade fair "Research & Results" took place for the 5th time. Also this year, KERNWERT participated with its own stall. Many visitors used the chance to get information on our software and on the possibilities of qualitative online research. We would like to thank all our visitors for their interest and the organisers for their dedicated work.
September 2010 // Professional Article "Qualitative Online and Offline Research combined creatively"
Together with Sabine Schey, manager of LINK qualitative AG in Zurich, Dirk Wieseke wrote a professional article on the topic of "Qualitative Online and Offline Research combined creatively". The article was published in the issue 5/2010 of the trade magazine Planung & Analyse. read article in German »
September 2010 // Professional Article "Qualitative Online Research becomes more common"
Together with Susanne Friese, Thomas Muhr and Christoph Stratmann at the virtual round-table, Dirk Wieseke talks about software for data collection and evaluation in qualitative studies, possible application and user requirements. The article was published in the issue 5/2010 of the trade magazine "research & results". www.research-results.de
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