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Research Results 2017

October 2017 // KERNWERT at Research & Results in Munich

This year the annual branch meeting will take place on 25th and 26th of October. We will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about qualitative online and mobile research.

Just drop by our stand or make an appointment. We look forward to seeing you there! Admission for trade show visitors is free, provided they register online in advance. Further information:

Mobile Research

September 2017 // New book on mobile market research

In September a new German book on mobile market research (« Mobile Research - Grundlagen und Zukunftsaussichten für die Mobile Marktforschung ») was published, edited by Dr. Axel Theobald. We are very pleased that KERNWERT is represented with a contribution: Ruth Anna Wakenhut and Dirk Wieseke explain the impact of the use of mobile devices on qualitative research. For more information, please visit: (German website)

Berliner Methodentreffen

July 2017 // KERNWERT at the Berliner Methodentreffen

At this year's Berliner Methodentreffen, we will present the qualitative online study on AfD sympathizers, which we conducted together with pollytix strategic research at the beginning of the year. We will also have a booth at the trade fair.

The 13th Berliner Methodentreffen will take place on 21st and 22nd of July at the Freie Universität Berlin, it is the largest event in the field of qualitative research in the German-speaking world. We are looking forward to seeing you at our stand. Details about the event can be found here (in German).


June 2017 // ISO 27001 certified data center for all projects with KERNWERT

Since June we have been working with one of the most modern data centers in Germany, offering our customers an even more powerful, faster and more secure infrastructure for their projects. The new data center is certified according to "ISO / IEC 27001" and "Trust in Cloud Infrastructure". The “ISO 27001” is an internationally recognised standard for information security which takes into account aspects like data security, data protection and system stability. The server location will continue to be solely in Germany, whereby the implementation of the European data protection laws will be preserved.

Kernwert EthnoInsightLab

May 2017 // Professional article on qualitative online exploration – Ethno Insight Lab

In a professional article for the industry portal Ruth Wakenhut and Sophie Vogt present our method "Ethno Insight Lab" and some results of a qualitative online study on AfD sympathizers. At the beginning of the year, we conducted this study together with pollytix strategic research, a Berlin based agency specialising in public opinion research. You can read the entire article here (in German).

Professional article on moderated remote usability tests

March 2017 // Professional article on moderated remote usability tests

In the current issue of the magazine "Planung & Analyse" (1/2017), Ruth Wakenhut and Dirk Wieseke present possible applications of moderated remote usability tests in qualitative online studies. You can find the complete article (in german) here. If you would like to know more about the tests, please feel free to contact our team.

Kernwert at the GOR 2017

February 2017 // Kernwert presenting at GOR 17: Understanding right-wing populist voters – a qualitative online exploration

In collaboration with the pollytix strategic research company, we’ve conducted a qualitative online study exploring lifestyle and attitudes of potential populist voters.

The study was conducted over a period of 2 weeks and included ethnographic components as well as creative tasks and group discussions, the participants were recruited via an online access panel (respondi AG Cologne).
Results and implications are going to be presented at the GOR (General Online Research) conference in Berlin on March 16th at 10:45 AM.

GOR is organized by DGOF (German Online Research Society) and is taking place in Berlin on March 15th-17th. More info at


December 2016 // Professional article on study „curated shopping for the target group 50+“

In the current issue of the German journal about branding „markenartikel“ (12/2016) Lara Wielspütz (HTW Berlin) and our colleague Anja Alburg present the study „curated shopping for the target group 50+“. Within the scope of the qualitative online study potentials and recommendations for the design and marketing of curated shopping have been examined. The study was carried out by Lara Wielspütz, KERNWERT accompanied and supported the study with methodical advice and the research software.


December 2016 // New Online Research Consultant at KERNWERT

We are continuing to expand our consulting team: Since July 2016 Sophie Vogt strengthens our team as an online research consultant. After working as a junior analyst at the Austrian market and motivational research institute comrecon, she was most recently active as a study and project manager at the online market research institute In our team she supports qualitative market researchers in planning and setting up online and mobile studies.


November 2016 // Webinars – new topics, new dates

How do Webcam Focus groups work, what do I need to consider when planning my first qualitative online project and which creative tools and methods may I use? Those and further questions we will discuss in our new webinars.

Here you will find all dates and registration information...

Dirk Wieseke (KERNWERT)  und Anne Kuckartz (VERBI Software)

October 2016 // Kernwert GmbH and VERBI Software GmbH start cooperation

We have great news for all clients who use QDA software – or would like to do so: Together with VERBI Software GmbH, provider of MAXQDA, one of the world's leading software programs for qualitative data analysis, we have created a new interface between our programs. Through this cooperation, for the first time a seamless transition between programs for qualitative data collection and data analysis is possible. We are very pleased to be able to provide our customers with a comfortable access to comprehensive data analysis support – in addition to the existing tools on our platform  - and to respond to the often-expressed wish for a transition to QDA software.

Picture: Anne Kuckarzt (VERBI Software) and Dirk Wieseke (KERNWERT)
Further information on MAXQDA:

Kernwert at the Research & Results

October 2016 // KERNWERT at the "Research & Results 2016"

To all visitors - many thanks for the inspiring discussions and for your interest and confidence in our software and services. We are looking forward to the Research & Results 2017!


September 2016 // New Online Research Consultant at KERNWERT

Our team continues to grow: Since April, Frank Schuff-Werner supports our team as Online Research Consultant. Prior to that, he was a lecturer at the Sociological Institute of the University of Marburg. He worked for several years for the VERBI Software Consult GmbH (MAXQDA) in customer service and project management. In our team, he supports qualitative market researchers in planning and setting up online studies, with a focus on video-focus groups and video interviews.


June 2016 // QDC Studio version 9: simplified workflow, greater usability and faster performance

From June 30 our software QDC Studio is available in version 9: With the update we release a completely redesigned administration interface for project managers, moderators and observers - look forward to a simplified workflow and greater usability.

Videos, audios and photos play an increasingly important role in qualitative online and mobile studies. For this reason we have created a new media infrastructure, which enabled us to distinctly improve the performance and simplify the handling of video and audio files: among other things all current formats are automatically converted and even the export of media archives in the double-digit gigabyte range is possible.


April 2016 // New Online Research Consultant at KERNWERT

We're very pleased to announce our new team member: Since February 2016 Anja Alburg supports our team as Online Research Consultant. Previously, she worked for the Mexican market research institute Servipromer, the Tchibo GmbH and was part of the Corporate Development Team of the XING AG. At KERNWERT she supports qualitative market researchers in planning and setting up online studies, with a focus on international clients.

Kernwert at No.1 in segment survey software

November 2015 // Image study on German market research service providers: Kernwert at No.1 in segment survey software

We are very happy about the first results of the new image study on German market research service providers by the German online magazine We are proud of our first place in the overall ranking in the segment survey software! Many thanks to all our customers for this great compliment.

Further details on the image study can be found on

Lead User in Online Communities

October 2015 // Professional article on Lead Users in Online Communities

In the current issue of the journal Research & Results ( 6/2015 ) we discuss together with our customer MetrixLab „the Barbecue Experiment", a MetrixLab study on the role and impact of Lead Users in online communities. Please click here to read the article:

security of your qualitative online studies

October 2015 // keyword "Safe Harbour" - Data security of your online qualitative studies

On 6 October, the European Court has ruled that the U.S. are "no safe haven" for personal data: The data agreement between Europe and the U.S. (Safe Harbour Agreement) was declared invalid, personal data sent to U.S. servers is potentially unsafe. Without that agreement, each company is determined to make sure that the existing legal framework is properly applied.

Your online qualitative studies with our software are not concerned by this decision, we have always stored all the data exclusively on servers in Germany. We comply with the strict guidelines of the German data protection law and work together with an external data protection officer for this purpose. If you have any questions about privacy, please feel free to contact our team.

Collages and mood boards

September 2015 // Collages and mood boards for more creativity in your online and mobile studies

With our new creative tool you can integrate the popular collage technique even more easily in your online and mobile studies. As the first responsive tool of its kind it works - like our entire software - on all devices and platforms.

Your participants can capture impressions spontaneously with their smartphones and put pictures directly to the collage, they can select pictures from a pool to visualize attitudes, moods or brand worlds or combine textual concepts with images… more creativity for your online studies


August 2015 // KERNWERT is corporate member of the German Society for Online Research (DGOF)

KERNWERT is a corporate member of the German Society for Online Research since August. The German Society for Online-Research (Deutsche Gesellschaft für Online-Forschung e.V./DGOF) is an association specializing in online research, since 17 years. The DGOF shares information on new methods and ideas in online research, gives access to innovations in this field, connects people interested in online research and offers platforms for interdisciplinary dialogue and discussion.

We are happy to support this important work and look forward to an inspiring exchange.

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