September 2021 // In the 9/2021 issue of the trade magazine stadtverkehr, our customer, the Rhein-Main-Verkehrsverbund (mobility association for the Rhine-Main region) reports in detail on the planning and implementation of its RMV community.
Video and audio recordings play an important role in the qualitative data collection: They provide us with authentic, everyday statements from the participants and make the answers of the consumers more vivid and illustrative. However, the evaluation is more challenging, it requires a lot of time, as a fast access to certain statements is not directly possible.
July 2021 // For the online special Qualitative Market Research of planung &
analyse, Ruth Wakenhut has explained how digital interviews and focus
groups can be meaningfully and easily extended and supplemented.
September 2021 // We are exhibitors at the new market research trade fair succeet21 in Munich and are looking forward to introducing you to our new developments and to advising you personally on all questions regarding digital qualitative research.
September 2021 // From 4 to 8 October, the "WdM - Woche der Marktforschung" (Market Research Week) will once again focus on the topics that move our industry. The event is being organised for the second time by marktforschung.de and we are pleased to support the WdM as a sponsor and to be there with our own presentation.
October 2020 // At the beginning of October, the industry portal marktforschung.de organized the "Week of Market Research" for the first time with great success. Institutes, companies and service providers presented and discussed various topics in over 50 events. We were also present with an event.
September 2020 // More and more companies are engaging in fast and intensive exchange with their target groups in research communities. The success of a research community depends largely on committed and motivated participants. On 29.09. we will present the Kernwert motivation model, which allows you to include the participants' perspective from the very beginning.
September 2020 // On 10 September we will present the first results of our study on research communities at the Online Research Conference (GOR). The aim of the study was to better understand the expectations and motivations of the participants.
October 2019 // In issue 6/2019 of the magazine Research & Results, Ruth Wakenhut and Jaqueline Fürwitt present the method of digital pre-tasks / homework. Please find the complete article here. (in German)
September 2019 // The 12th generation has arrived - with new tools, a simpler setup and automatic analysis of all closed question types.
With the current update, we have placed a special focus on the area of structured, quantitative questions. All existing tools for the implementation of questionnaires have been completely revised, optimized and extended.
September 2019 // This year the annual branch meeting will take place on 23th and 24th of October. As in recent years, we will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about digital focus groups.
September 2019 // In
times of Twitter and Co. the attention span of the media users
decreases. This also has an impact on perception and response
behaviour in digital research projects. You can read what you should
consider when preparing your study content in our practical tip with
checklist.
