September 2021 // From 4 to 8 October, the "WdM - Woche der Marktforschung" (Market Research Week) will once again focus on the topics that move our industry. The event is being organised for the second time by marktforschung.de and we are pleased to support the WdM as a sponsor and to be there with our own presentation.
Presentation on digital qualitative research
Our managing director Dirk Wieseke will give an overview of the current state of digital qualitative research, share inspiring practical insights and present typical fields of application under the title "The new diversity of digital qualitative research: orientation, examples and inspiration" on Friday, 8 October at 10 am.
In an interview on marktforschung.de, Dirk Wieseke explains about the lecture "Digital qualitative research is a lively, agile field where there is also a lot of trying out and experimenting. It is not always easy to keep track and choose the right format for your own research question. We want to provide guidance on what approaches and methods are out there and what you can use them for."
You can read the entire interview here