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September 2021 // We are exhibitors at the new market research trade fair succeet21 in Munich and are looking forward to introducing you to our new developments and to advising you personally on all questions regarding digital qualitative research.
September 2021 // As the first software provider in the market research industry in Germany, we have had our comprehensive information security standards certified according to VdS 10000 and received the official certificate at the beginning of September.
September 2021 // From 4 to 8 October, the "WdM - Woche der Marktforschung" (Market Research Week) will once again focus on the topics that move our industry. The event is being organised for the second time by marktforschung.de and we are pleased to support the WdM as a sponsor and to be there with our own presentation.
Video and audio recordings play an important role in the qualitative data collection: They provide us with authentic, everyday statements from the participants and make the answers of the consumers more vivid and illustrative. However, the evaluation is more challenging, it requires a lot of time, as a fast access to certain statements is not directly possible.
July 2021 // For the online special Qualitative Market Research of planung &
analyse, Ruth Wakenhut has explained how digital interviews and focus
groups can be meaningfully and easily extended and supplemented.
October 2020 // At the beginning of October, the industry portal marktforschung.de organized the "Week of Market Research" for the first time with great success. Institutes, companies and service providers presented and discussed various topics in over 50 events. We were also present with an event.
September 2019 // The
12th generation has arrived - with new tools, a simpler setup and
automatic analysis of all closed question types.
the current update, we have placed a special focus on the area of
structured, quantitative questions. All existing tools for the
implementation of questionnaires have been completely revised,
optimized and extended.
September 2019 // Data protection and data security have
always been central topics of our daily work and we constantly invest
in the optimization and maintenance of these processes. To
make this even more transparent for our customers and partners, we
decided to be tested in an independent data protection compliance
audit (GDPR). We are very pleased with
the excellent result of 96.2% of all possible points.
November 2018 // At the end of October the results of the "Image Study Market Research Service 2018" in the field of survey software were published by marktforschung.de and we are very pleased about the repeated very good rating...
June 2017 // Since June we have been working with one of the most modern data centers in Germany, offering our customers an even more powerful, faster and more secure infrastructure for their projects. The new data center is...
October 2016 // We have great news for all clients who use QDA software – or would like to do so: Together with VERBI Software GmbH, provider of MAXQDA, one of the world's leading software programs for qualitative data analysis, we have created a new interface between our programs...