Professional article: Mobility association reports on market research community with KERNWERT
September 2021 // In the 9/2021 issue of the trade magazine stadtverkehr, our customer, the Rhein-Main-Verkehrsverbund (mobility association for the Rhine-Main region) reports in detail on the planning and implementation of its RMV community.
With the closed customer community, the RMV has established an additional market research channel through which it can directly involve its passengers in decision-making processes.
We are very pleased about the exciting practical insights and the positive conclusion: "The RMV Community has now established itself as a market research tool and is regularly requested by the specialist departments for projects."
You can read the entire article here. (in German).
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