
Current textbook on empirical research
The book is particularly interesting for beginners and career changers and provides extensive background knowledge. In the chapter on primary research, various quantitative and qualitative methods are discussed. As a representative of digital qualitative research, Market Research Online Communities (MROC) is discussed there - a section for which we were also able to contribute our experience and advise Prof. Köster.
Further information on the book: www.springerprofessional.de
Free webinars
Online moderation, digital diaries, focus groups, community planning... In our webinars, we introduce new tools and methods, share practical experience and offer ideas, inspiration and insights for your digital qualitative research.View topics and dates
Getting started is easy: live sessions, webinars and personal advice
We would be happy to introduce our solution in more detail through a live session, webinar, Lunch & Learn or individual training. Get in touch - we look forward to your questions and a conversation.