November 2026 // Generative AI has long been part of our everyday lives. People ask ChatGPT and similar tools for advice, have things explained to them or look for ideas. But what do they do with the answers? What convinces them, what do they question, and what actually translates into everyday life?
November 2026 // How do people actually experience the problem that a new product is intended to solve? And how have they been dealing with it so far? We explored these questions in a research project for the start-up GYVA, in collaboration with the Freiburg-based platform for innovation management, BadenCampus.
November 2026 // Students from the Master's programme in Applied Sociology (CESSA) at Université Paris Cité had the opportunity to explore this qualitative research method first-hand as part of a course on qualitative research techniques, with our support.
October 2026 // The energy transition happens in people's everyday lives, not in grand statements. Often, it's very practical questions that people are concerned with. These are exactly the kinds of changes that TH Köln – University of Applied Sciences is currently exploring in its “DIY Energiewende” (DIY Energy Transition) project.
September 2026 // In her latest article on the German market research portal marktforschung.de, our colleague Ruth Wakenhut explores when a plausible interpretation becomes a meaningful insight and how AI is changing this process.
August 2026 // With KERNWERT Studio 17.0, we have significantly enhanced key areas of our platform. The new dashboard provides a much clearer overview of ongoing studies, key workflows are now simpler, and AI provides researchers with even more targeted support for moderation and analysis.
August 2026 // What determines whether a new kitchen appliance really becomes part of everyday life? Often, it is not the functions themselves, but the initial user experiences: when trying it out, when there are minor uncertainties, or when things do not work as expected straight away.
July 2026 // Once again this year, KERNWERT was an exhibitor at the Berlin Meeting for Qualitative Research Methods at Freie Universität Berlin. With around 500 participants, it is the largest annual event dedicated to qualitative research methods in the German-speaking world.
February 2026 // Once again, we will be exhibiting at the succeet market research conference. At our stand, we will show how experience-based digital research can combine data quality, authenticity and speed in real projects.
February 2026 // How is artificial intelligence changing qualitative research in practice?
In collaboration with Bonsai, we surveyed market researchers across the DACH region to better understand shifting expectations, emerging challenges and evolving workflows.
January 2026 // What makes experience-based methods increasingly relevant today?
In this interview, Dirk Wieseke explains why observing real-life behaviour remains essential — and how AI can enhance efficiency without compromising research quality.
January 2026 // In this webinar, we use use cases to show why qualitative experience research will become more relevant in the future and how you can gain actionable insights from the everyday lives of your target groups using digital and AI-supported methods.
