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Professional article: Extending and supplementing remote interviews and group discussions
July 2021 // For the online special Qualitative Market Research of planung &
analyse, Ruth Wakenhut has explained how digital interviews and focus
groups can be meaningfully and easily extended and supplemented.
Software update: Automatic transcription of video and audio files
Video and audio recordings play an important role in the qualitative data collection: They provide us with authentic, everyday statements from the participants and make the answers of the consumers more vivid and illustrative. However, the evaluation is more challenging, it requires a lot of time, as a fast access to certain statements is not directly possible.
KERNWERT at the industry event Week of Market Research
October 2020 // At the beginning of October, the industry portal marktforschung.de organized the "Week of Market Research" for the first time with great success. Institutes, companies and service providers presented and discussed various topics in over 50 events. We were also present with an event.
View through the eyes of the participants - How to motivate and inspire people in research communities
September 2020 // More and more companies are engaging in fast and intensive exchange with their target groups in research communities. The success of a research community depends largely on committed and motivated participants. On 29.09. we will present the Kernwert motivation model, which allows you to include the participants' perspective from the very beginning.
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"Should I stay or should I go?" – New in-house study on participant motivation in research communities
September 2020 // On 10 September we will present the first results of our study on research communities at the Online Research Conference (GOR). The aim of the study was to better understand the expectations and motivations of the participants.
QDC Studio Version 12: Survey Collection with New Tools and Automatic Evaluation
September 2019 // The 12th generation has arrived - with new tools, a simpler setup and automatic analysis of all closed question types.
With the current update, we have placed a special focus on the area of structured, quantitative questions. All existing tools for the implementation of questionnaires have been completely revised, optimized and extended.
KERNWERT at Research & Results in Munich
September 2019 // This year the annual branch meeting will take place on 23th and 24th of October. As in recent years, we will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about digital focus groups.
Mobile Research in the SocialMedia Age - How to Make Study Content User-Friendly
September 2019 // In
times of Twitter and Co. the attention span of the media users
decreases. This also has an impact on perception and response
behaviour in digital research projects. You can read what you should
consider when preparing your study content in our practical tip with
Successful GDPR audit by independent IT and data protection experts
September 2019 // Data protection and data security have always been central topics of our daily work and we constantly invest in the optimization and maintenance of these processes. To make this even more transparent for our customers and partners, we decided to be tested in an independent data protection compliance audit (GDPR). We are very pleased with the excellent result of 96.2% of all possible points.
Presentation of the new method Spotlight-Test at the GOR conference 2019 in Cologne
March 2019 // This year, at the GOR conference, we introduce our new method, Spotlight Test. The aim of the innovative, explorative approach is to support the creative departments in agencies and to bring to life product categories and target groups with qualitative data.