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September 2020 // More and more companies are engaging in fast and intensive exchange with their target groups in research communities. The success of a research community depends largely on committed and motivated participants. On 29.09. we will present the Kernwert motivation model, which allows you to include the participants' perspective from the very beginning.
September 2020 // On 10 September we will present the first results of our study on research communities at the Online Research Conference (GOR). The aim of the study was to better understand the expectations and motivations of the participants.
July 2018 // At this year's Berliner Methodentreffen, we will present the qualitative online study on Remote Worker, which we conducted at the beginning of the year. We will also have a booth at the trade fair.
July 2017 // At this year's Berliner Methodentreffen, we will present the qualitative online study on AfD sympathizers, which we conducted together with pollytix strategic research at the beginning of the year. We will also have a booth at the trade fair.
December 2016 // In the current issue of the German journal about branding „markenartikel“ (12/2016) Lara Wielspütz (HTW Berlin) and our colleague Anja Alburg present the study „curated shopping for the target group 50+“...
August 2013 // We are happy to support the University of Bonn's (Department for Media Studies) current and most interesting DFG Twitter project. The project's topic are the forms and functions of digital discourses exemplyfied by the microblogging system Twitter...