FOR UX AND CX RESEARCH
Understand what shapes user experiences.
Click paths and metrics show what happens during use. With KERNWERT, you explore the experiences and situations behind them: barriers to use, expectations, routines and critical moments along the journey - for digital products, physical services and everything in between.
Discuss your research project
APPLICATIONS
From discovery to continuous research.
Discovery
Explore needs, usage contexts, workarounds and unmet expectations in everyday life.
Concept & prototype feedback
Capture reactions to concepts, visuals, messages or prototypes systematically and through multiple media.
Usability in context
Explore usage under different conditions, on different devices and in the relevant environment.
Customer journey
Document touchpoints, transitions, emotions and moments of truth over time and bring them together in the Journey Map.
Information architecture
Explore mental models and understand how users categorise content and expect navigation to work.
Continuous research
Learn continuously with users through communities or recurring surveys.
CONSULTING
Make usage contexts and journey moments visible.
We show you the right methods and tools for discovery, evaluation and continuous research.
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