We inform you about current developments in qualitative online research and our company news 3-4 times a year. Register now, to receive our free newsletter.

* Yes, I agree that Kernwert GmbH may use my name and e-mail address to send me current information and offers by newsletter. I am aware that I can revoke my consent at any time with future effect by an e-mail to More information can be found in our privacy policy.

#event   #method   #methods   #news   #study  

Kernwert pre-task


Pre-tasks as digital preparation of focus groups and interviews

October 2019 // In issue 6/2019 of the magazine Research & Results, Ruth Wakenhut and Jaqueline Fürwitt present the method of digital pre-tasks / homework. Please find the complete article here. (in German)


QDC Studio Version 12


QDC Studio Version 12: Survey Collection with New Tools and Automatic Evaluation

September 2019 // The 12th generation has arrived - with new tools, a simpler setup and automatic analysis of all closed question types.

With the current update, we have placed a special focus on the area of structured, quantitative questions. All existing tools for the implementation of questionnaires have been completely revised, optimized and extended.


Kernwert at Research & Results 2019


KERNWERT at Research & Results in Munich

September 2019 // This year the annual branch meeting will take place on 23th and 24th of October. As in recent years, we will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about digital focus groups.


User Friendly Content


Mobile Research in the SocialMedia Age - How to Make Study Content User-Friendly

September 2019 // In times of Twitter and Co. the attention span of the media users decreases. This also has an impact on perception and response behaviour in digital research projects. You can read what you should consider when preparing your study content in our practical tip with checklist.


GDPR Audit


Successful GDPR audit by independent IT and data protection experts

September 2019 // Data protection and data security have always been central topics of our daily work and we constantly invest in the optimization and maintenance of these processes. To make this even more transparent for our customers and partners, we decided to be tested in an independent data protection compliance audit (GDPR). We are very pleased with the excellent result of 96.2% of all possible points.




Presentation of the new method Spotlight-Test at the GOR conference 2019 in Cologne

March 2019 // This year, at the GOR conference, we introduce our new method, Spotlight Test. The aim of the innovative, explorative approach is to support the creative departments in agencies and to bring to life product categories and target groups with qualitative data.



#news #methods 

Deepen your understanding of target groups and products with digital diaries

February 2019 // In the first issue 2019 of the magazine Research & Results Ruth Wakenhut and Dirk Wieseke present the qualitative method of digital diaries. 



Image study on market research service providers 2018: KERNWERT again in 1st place in the segment survey software

November 2018 // At the end of October the results of the "Image Study Market Research Service 2018" in the field of survey software were published by and we are very pleased about the repeated very good rating...



KERNWERT on online research at Research plus Berlin

October 2018 // The 4th Research plus Berlin will take place on 18th of October. Our colleague Sophie Vogt will present selected results of an online exploration about Remote Workers which we conducted earlier this year...


#study #event 

Presentation of qualitative Study at Berliner Methodentreffen

July 2018 // At this year's Berliner Methodentreffen, we will present the qualitative online study on Remote Worker, which we conducted at the beginning of the year. We will also have a booth at the trade fair.



KERNWERT presenting at GOR 18: Remote Workers - Exploring the World of New Work

February 2018 // Earlier this year we conducted a qualitative online study with 33 remote workers, to better understand the context and characteristics of this increasingly important work model. 



Data protection - KERNWERT is ready for EU GDPR

October 2017 // On May 25, 2018, after a two-year transitional period, the standards of the European General Data Protection Regulation (GDPR) have to be implemented. The EU GDPR will apply not only to European companies but also to many companies outside of Europe...

more    ­ +49-(0)30-53 01 23-60    ­ Gubener Straße 24, 10243 Berlin, Germany
Made and Hosted in Germany  Made and Hosted in Germany