INSIGHT COMMUNITY
More perspectives. More time. More possibilities.
Insight communities combine different qualitative and quantitative activities in a protected research space. Over a few days, several weeks or longer, participants can document, discuss, evaluate, develop ideas and respond to new questions.
This creates a comprehensive view of complex topics - from individual and collective perspectives, structured and open, asynchronous and, where needed, live.
Discuss your community concept
This creates a comprehensive view of complex topics - from individual and collective perspectives, structured and open, asynchronous and, where needed, live.
BENEFITS
What makes this method special
Deep dives
Explore a topic, market or segment from multiple perspectives and using different methods.
Digital sounding boards
Continuously involve target groups in innovation, product development or change processes.
Pop-up communities
Answer ad hoc questions during a compact, intensive project phase.
Project communities
Follow developments over several weeks or months and explore them in greater depth iteratively.
Co-creation
Develop, visualise, discuss, evaluate and build on ideas together.
Stakeholder involvement
Clients and internal teams can follow activities and findings as they emerge.
APPLICATIONS
For research questions in real-life contexts.
Suitable for projects seeking to understand specific situations, developments and differences between target groups.
ACTIVITIES
From diaries to idea boards: everything in one research space
- Everyday documentation through text, photos, audio and video
- Asynchronous forum discussions and individual dialogues
- Idea boards, ratings and gallery views
- Collages, mood boards and projective techniques
- Surveys, rankings, sorting tasks and quick polls
- Stimulus feedback on concepts, prototypes or communications
- Live text chats and video meetings for additional depth
PLATFORM
Community management in one connected environment
KERNWERT Studio brings together participant profiles, segmentation, task planning, messaging, activity monitoring, incentives and results analysis. New topics or tasks can be added during the project and delivered to specific groups.
Project managers, moderators and observers work in the same environment with clearly defined roles. This simplifies coordination, protects sensitive information and keeps the research process transparent.
Project managers, moderators and observers work in the same environment with clearly defined roles. This simplifies coordination, protects sensitive information and keeps the research process transparent.
- Panel and profile management
- Scheduling and task paths tailored to target groups
- Forum, dialogue, idea board and diary modules
- Direct messages and activity monitoring
- Project logbook and meeting room for the project team
AI IN COMMUNITIES
Continuously explore complex datasets
The integrated AI helps with editing and moderation, translates contributions, transcribes media and supports both ongoing and final analysis. With Insight Chat, you can explore themes across activities, compare segments and find relevant original contributions.
RESEARCH QUESTIONS
Typical questions for this method.
Innovation
How do needs and reactions develop as a concept is iteratively refined?
Brand and communication
What meanings, situations and expectations shape perceptions of a brand?
Change
What questions, resistance and ideas emerge during a change process?
Understanding segments
How do perspectives, routines and priorities differ between target groups?
CONSULTING
Create a research space that grows with your questions.
We advise you on duration, group size, method mix, engagement and the scope of services.
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