#methods  New book on mobile market research

September 2017 // In September a new German book on mobile market research (« Mobile Research - Grundlagen und Zukunftsaussichten für die Mobile Marktforschung ») was published, edited by Dr. Axel Theobald. We are very pleased that KERNWERT is represented with a contribution...

#study  KERNWERT present study on AfD sympathizers at Berlin Methodentreffen

July 2017 // At this year's Berliner Methodentreffen, we will present the qualitative online study on AfD sympathizers, which we conducted together with pollytix strategic research at the beginning of the year. We will also have a booth at the trade fair.

#news  ISO 27001 certified data center for all projects with KERNWERT

June 2017 // Since June we have been working with one of the most modern data centers in Germany, offering our customers an even more powerful, faster and more secure infrastructure for their projects. The new data center is...

#methods  Professional article on qualitative online exploration – Ethno Insight Lab

May 2017 // In a professional article for the industry portal marktforschung.de Ruth Wakenhut and Sophie Vogt present our method "Ethno Insight Lab" and some results of a qualitative online study on AfD sympathizers...

#methods  Professional article on moderated remote usability tests

March 2017 // In the current issue of the magazine "Planung & Analyse" (1/2017), Ruth Wakenhut and Dirk Wieseke present possible applications of moderated remote usability tests in qualitative online studies...

#study  Kernwert presenting at GOR 17: Understanding right-wing populist voters – a qualitative online exploration

#study  Professional article on study „curated shopping for the target group 50+“

December 2016 // In the current issue of the German journal about branding „markenartikel“ (12/2016) Lara Wielspütz (HTW Berlin) and our colleague Anja Alburg present the study „curated shopping for the target group 50+“...

#news  KERNWERT GmbH and VERBI Software GmbH start cooperation

October 2016 // We have great news for all clients who use QDA software – or would like to do so: Together with VERBI Software GmbH, provider of MAXQDA, one of the world's leading software programs for qualitative data analysis, we have created a new interface between our programs...

#news  Image study on German market research service providers: Kernwert at No.1 in segment survey software

November 2015 // We are very happy about the first results of the new image study on German market research service providers by the German online magazine marktforschung.de: We are proud of our first place in the overall ranking...

#methods  Professional article on Lead Users in Online Communities

October 2015 // In the current issue of the journal Research & Results ( 6/2015 ) we discuss together with our customer MetrixLab „the Barbecue Experiment", a MetrixLab study on the role and impact of Lead Users in online communities...

#methods  Professional article on customer online forums

October 2014 // In the current issue of the journal Planung & Analyse (Special Issue LZ 14) our client Thomas Gruber of dm-drogerie markt discusses his specially developed online method "dm Customer Forum 2.0". In his article he describes...

#methods  In the press: article on multi screen diaries

September 2014 // In the current issue of the expert journal Research & Results (05/2014) our colleague Ruth Wakenhut discusses the specifics of multi screen diaries, applications and practical examples. The article can be downloaded here or read up on www.research-results.de (available in German).