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Results of the Mobility Challenge Düsseldorf

March 2023 // Last year, we were pleased to realise the Mobility Challenge for the city of Düsseldorf: 20 Düsseldorfers gave up their cars for four weeks and tested mobility alternatives. During this time, they kept a digital diary and exchanged views on various topics related to sustainable mobility. Now the city has published an overview of the study and communicated the most important findings to the public: Overall, the study shows that the time without a car of one's own has promoted openness towards alternative mobility offers.

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View through the eyes of the participants - How to motivate and inspire people in research communities

September 2020 // More and more companies are engaging in fast and intensive exchange with their target groups in research communities. The success of a research community depends largely on committed and motivated participants.  On 29.09. we will present the Kernwert motivation model, which allows you to include the participants' perspective from the very beginning. 

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"Should I stay or should I go?" – New in-house study on participant motivation in research communities

September 2020 // On 10 September we will present the first results of our study on research communities at the Online Research Conference (GOR). The aim of the study was to better understand the expectations and motivations of the participants.

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Presentation of qualitative Study at Berliner Methodentreffen

July 2018 // At this year's Berliner Methodentreffen, we will present the qualitative online study on Remote Worker, which we conducted at the beginning of the year. We will also have a booth at the trade fair.

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KERNWERT presenting at GOR 18: Remote Workers - Exploring the World of New Work

February 2018 // Earlier this year we conducted a qualitative online study with 33 remote workers, to better understand the context and characteristics of this increasingly important work model. 

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KERNWERT present study on AfD sympathizers at Berlin Methodentreffen

July 2017 // At this year's Berliner Methodentreffen, we will present the qualitative online study on AfD sympathizers, which we conducted together with pollytix strategic research at the beginning of the year. We will also have a booth at the trade fair.

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Kernwert presenting at GOR 17: Understanding right-wing populist voters – a qualitative online exploration

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Professional article on study „curated shopping for the target group 50+“

December 2016 // In the current issue of the German journal about branding „markenartikel“ (12/2016) Lara Wielspütz (HTW Berlin) and our colleague Anja Alburg present the study „curated shopping for the target group 50+“...

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Twitter Diary of the parliamentary elections: Cooperation project University of Bonn & KERNWERT

August 2013 // We are happy to support the University of Bonn's (Department for Media Studies) current and most interesting DFG Twitter project. The project's topic are the forms and functions of digital discourses exemplyfied by the microblogging system Twitter...

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