KERNWERT NEWS  

We inform you about current developments in qualitative online research and our company news 3-4 times a year. Register now, to receive our free newsletter.

* Yes, I agree that Kernwert GmbH may use my name and e-mail address to send me current information and offers by newsletter. I am aware that I can revoke my consent at any time with future effect by an e-mail to info@kernwert.com. More information can be found in our privacy policy.

#event   #methods   #news   #study  

Kernwert GOR

#event #study #methods 

"Should I stay or should I go?" - Our new independend study on participants' motivation in research communities

February 2020 // At the GOR conference in Berlin, we will be happy to share our insights for the first time. We initiated the study for a better understanding of participants' expectations and motivations. 

more

Kernwert pre-task

#methods 

Pre-tasks as digital preparation of focus groups and interviews

October 2019 // In issue 6/2019 of the magazine Research & Results, Ruth Wakenhut and Jaqueline Fürwitt present the method of digital pre-tasks / homework. Please find the complete article here. (in German)

more

User Friendly Content

#methods 

Mobile Research in the SocialMedia Age - How to Make Study Content User-Friendly

September 2019 // In times of Twitter and Co. the attention span of the media users decreases. This also has an impact on perception and response behaviour in digital research projects. You can read what you should consider when preparing your study content in our practical tip with checklist.

more

Online-Diary

#news #methods 

Deepen your understanding of target groups and products with digital diaries

February 2019 // In the first issue 2019 of the magazine Research & Results Ruth Wakenhut and Dirk Wieseke present the qualitative method of digital diaries. 

more

Mobile Research

#methods 

New book on mobile market research

September 2017 // In September a new German book on mobile market research (« Mobile Research - Grundlagen und Zukunftsaussichten für die Mobile Marktforschung ») was published, edited by Dr. Axel Theobald. We are very pleased that KERNWERT is represented with a contribution...

more

Kernwert EthnoInsightLab

#methods 

Professional article on qualitative online exploration – Ethno Insight Lab

May 2017 // In a professional article for the industry portal marktforschung.de Ruth Wakenhut and Sophie Vogt present our method "Ethno Insight Lab" and some results of a qualitative online study on AfD sympathizers...

more

Professional article on moderated remote usability tests

#methods 

Professional article on moderated remote usability tests

March 2017 // In the current issue of the magazine "Planung & Analyse" (1/2017), Ruth Wakenhut and Dirk Wieseke present possible applications of moderated remote usability tests in qualitative online studies...

more

Lead User in Online Communities

#methods 

Professional article on Lead Users in Online Communities

October 2015 // In the current issue of the journal Research & Results ( 6/2015 ) we discuss together with our customer MetrixLab „the Barbecue Experiment", a MetrixLab study on the role and impact of Lead Users in online communities...

more

Collages and mood boards

#news #methods 

Collages and mood boards for more creativity in your online and mobile studies

September 2015 // With our new creative tool you can integrate the popular collage technique even more easily in your online and mobile studies. As the first responsive tool of its kind it works - like our entire software - on all devices and platforms...

more

Research Communties - dm-Kundenforum

#methods 

Professional article on customer online forums

October 2014 // In the current issue of the journal Planung & Analyse (Special Issue LZ 14) our client Thomas Gruber of dm-drogerie markt discusses his specially developed online method "dm Customer Forum 2.0". In his article he describes...

more

Multi-Screen Diaries

#methods 

In the press: article on multi screen diaries

September 2014 // In the current issue of the expert journal Research & Results (05/2014) our colleague Ruth Wakenhut discusses the specifics of multi screen diaries, applications and practical examples. The article can be downloaded here or read up on www.research-results.de (available in German).

more

#methods 

Expert contribution concerning the automation of qualitative online-research

April 2014 // In the current issue of the monthly dossier of the market research-portal „Marktforschung.de“ CEO Dirk Wieseke describes the risks and chances of automated tools in the field of qualitative online-research...

more




info@kernwert.com    ­ +49-(0)30-53 01 23-60    ­ Gubener Straße 24, 10243 Berlin, Germany
© 2020 KERNWERT, BERLIN
Made and Hosted in Germany  Made and Hosted in Germany