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"Should I stay or should I go?" - Our new independend study on participants' motivation in research communities
February 2020 // At the GOR conference in Berlin, we will be happy to share our insights for the first time. We initiated the study for a better understanding of participants' expectations and motivations.
Mobile Research in the SocialMedia Age - How to Make Study Content User-Friendly
September 2019 // In
times of Twitter and Co. the attention span of the media users
decreases. This also has an impact on perception and response
behaviour in digital research projects. You can read what you should
consider when preparing your study content in our practical tip with
Deepen your understanding of target groups and products with digital diaries
New book on mobile market research
September 2017 // In September a new German book on mobile market research (« Mobile Research - Grundlagen und Zukunftsaussichten für die Mobile Marktforschung ») was published, edited by Dr. Axel Theobald. We are very pleased that KERNWERT is represented with a contribution...
Professional article on qualitative online exploration – Ethno Insight Lab
May 2017 // In a professional article for the industry portal marktforschung.de Ruth Wakenhut and Sophie Vogt present our method "Ethno Insight Lab" and some results of a qualitative online study on AfD sympathizers...
Professional article on moderated remote usability tests
March 2017 // In the current issue of the magazine "Planung & Analyse" (1/2017), Ruth Wakenhut and Dirk Wieseke present possible applications of moderated remote usability tests in qualitative online studies...
Professional article on Lead Users in Online Communities
October 2015 // In the current issue of the journal Research & Results ( 6/2015 ) we discuss together with our customer MetrixLab „the Barbecue Experiment", a MetrixLab study on the role and impact of Lead Users in online communities...
Collages and mood boards for more creativity in your online and mobile studies
September 2015 // With our new creative tool you can integrate the popular collage technique even more easily in your online and mobile studies. As the first responsive tool of its kind it works - like our entire software - on all devices and platforms...
Professional article on customer online forums
October 2014 // In the current issue of the journal Planung & Analyse (Special Issue LZ 14) our client Thomas Gruber of dm-drogerie markt discusses his specially developed online method "dm Customer Forum 2.0". In his article he describes...
In the press: article on multi screen diaries
September 2014 // In the current issue of the expert journal Research & Results (05/2014) our colleague Ruth Wakenhut discusses the specifics of multi screen diaries, applications and practical examples. The article can be downloaded here or read up on www.research-results.de (available in German).
Expert contribution concerning the automation of qualitative online-research
April 2014 // In the current issue of the monthly dossier of the market research-portal „Marktforschung.de“ CEO Dirk Wieseke describes the risks and chances of automated tools in the field of qualitative online-research...