September 2026 // In her latest article on the German market research portal marktforschung.de, our colleague Ruth Wakenhut explores when a plausible interpretation becomes a meaningful insight and how AI is changing this process.
August 2026 // With KERNWERT Studio 17.0, we have significantly enhanced key areas of our platform. The new dashboard provides a much clearer overview of ongoing studies, key workflows are now simpler, and AI provides researchers with even more targeted support for moderation and analysis.
July 2026 // Once again this year, KERNWERT was an exhibitor at the Berlin Meeting for Qualitative Research Methods at Freie Universität Berlin. With around 500 participants, it is the largest annual event dedicated to qualitative research methods in the German-speaking world.
February 2026 // Once again, we will be exhibiting at the succeet market research conference. At our stand, we will show how experience-based digital research can combine data quality, authenticity and speed in real projects.
February 2026 // How is artificial intelligence changing qualitative research in practice?
In collaboration with Bonsai, we surveyed market researchers across the DACH region to better understand shifting expectations, emerging challenges and evolving workflows.
January 2026 // What makes experience-based methods increasingly relevant today?
In this interview, Dirk Wieseke explains why observing real-life behaviour remains essential — and how AI can enhance efficiency without compromising research quality.
January 2026 // In this webinar, we use use cases to show why qualitative experience research will become more relevant in the future and how you can gain actionable insights from the everyday lives of your target groups using digital and AI-supported methods.
November 2025 // Kernwert achieved third place at the DGOF AI Forum Pitch, organised together with marktforschung.de, standing out among a wide range of AI-driven solutions.
November 2025 // At the BVM Vision Camp Future Research events in Berlin and Hamburg, market researchers came together to discuss how artificial intelligence is reshaping the industry.
September 2025 // As the first software provider, we have integrated an AI-powered quality check for qualitative research: the KERNWERT Quality Score. This makes data quality measurable and transparent, ensuring valid results and reliable research.
September 2025 // How does AI influence the quality of qualitative insights? In an interview with marktforschung.de, Managing Director Dirk Wieseke explains why transparency and data quality are becoming decisive competitive factors.
July 2025 // On July 25 and 26, the largest German-speaking event for qualitative research takes place: the 20th Berlin Method Meeting. Around 500 participants from academia and practice will come together at the Freie Universität of Berlin for workshops, presentations, research labs, and exchanges on qualitative methods.
