Hand in hand with AI – New article for marktforschung.de

  KERNWERT webinar as part of the DIY&T, hosted by marktforschung.de

September 2023 // This year’s marktforschung.de DIY&T-research days are taking place on the 26th of September, as well as on the 9th and the 12th of October. There are seminars and discussions regarding approaches, tools and software solutions within the field of automation.

  All good UX starts with intelligent user research

September 2023 // Excellent UX design requires a deep understanding of user needs. With our software, you can easily capture and explore the needs, experiences, thoughts and feelings of your target groups using a variety of methods.

#news  New AI features for all projects

June 2023 // We are celebrating our latest update and are excited about our new features. The time has finally come: as of today, our new AI features can be used in all projects - fully integrated, data protection compliant and ready for immediate use.

#news  Update announcement: Integration of the new AI generation

March 2023 // We are pleased to announce the integration of the new AI generation into our research platform. With the next update, the new functions will be available. The new AI generation can understand and process human language in a previously unknown quality. Under the motto "artificial intelligence for human research", we take advantage of these possibilities and integrate a number of new functions ...

  Professional article: Recruiting participants

March 2023 // In this month's issue (1/2023) of Planung & Analyse, our colleague Ruth Wakenhut has written a guest article: As a complement to the article "Blackbox Recruitment" by Helena Berghoff of VISiiO, she summarized our experiences on the topic of recruitment.

#news #study  Results of the Mobility Challenge Düsseldorf

March 2023 // Last year, we were pleased to realise the Mobility Challenge for the city of Düsseldorf: 20 Düsseldorfers gave up their cars for four weeks and tested mobility alternatives. During this time, they kept a digital diary and exchanged views on various topics related to sustainable mobility. Now the city has published an overview of the study and communicated the most important findings to the public: Overall, the study shows that the time without a car of one's own has promoted openness towards alternative mobility offers.

#methods  Current textbook on empirical research

February 2023 // In the German-speaking world, there are few current textbooks on empirical research in which digital methods have also found a place. In this regard, we would like to point out the current publication „Empirical research in economics and social sciences“ ("Empirische Forschung in den Wirtschafts- und Sozialwissenschaften klipp & klar") by Prof. Dr. Hariet Köstner. (Unfortunately only available in German)

#news  As a guest on the podcast MR&S T.A.L.Q.

December 2022 // Under the headline MR&S T.A.L.Q. "Stories from the day-to-day life of qualitative market research", our client MR&S shares exciting and entertaining insights into the world of qualitative research in their podcast.

#event #methods  KERNWERT supports the DIY&T research days with a presentation and as a sponsor

September 2022 // From 12 to 14 September, the DIY&T research days will focus on approaches, tools and software solutions that can make the research process more efficient. The event is taking place for the first time and is organised by marktforschung.de. We are pleased to support this new event as a sponsor and to be part of it with a presentation about communities of our own.

  Eye tracking in qualitative research communities - joint study with oculid

#news  Mobility Challenge Düsseldorf launched

September 2022 // A recent study by the City of Düsseldorf explores the use of sustainable mobility options: 20 Düsseldorf residents give up their cars for four weeks and test mobility alternatives. During this time, they keep a digital diary and exchange opinions on various topics related to sustainable mobility. We are very pleased to be implementing and supporting this exciting project for the City of Düsseldorf.