#methods  Pre-tasks as digital preparation of focus groups and interviews

October 2019 // In issue 6/2019 of the magazine Research & Results, Ruth Wakenhut and Jaqueline Fürwitt present the method of digital pre-tasks / homework. Please find the complete article here. (in German)

#news  QDC Studio Version 12: Survey Collection with New Tools and Automatic Evaluation

September 2019 // The 12th generation has arrived - with new tools, a simpler setup and automatic analysis of all closed question types.

With the current update, we have placed a special focus on the area of structured, quantitative questions. All existing tools for the implementation of questionnaires have been completely revised, optimized and extended.

#event  KERNWERT at Research & Results in Munich

September 2019 // This year the annual branch meeting will take place on 23th and 24th of October. As in recent years, we will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about digital focus groups.

#methods  Mobile Research in the SocialMedia Age - How to Make Study Content User-Friendly

September 2019 // In times of Twitter and Co. the attention span of the media users decreases. This also has an impact on perception and response behaviour in digital research projects. You can read what you should consider when preparing your study content in our practical tip with checklist.

#news  Successful GDPR audit by independent IT and data protection experts

September 2019 // Data protection and data security have always been central topics of our daily work and we constantly invest in the optimization and maintenance of these processes. To make this even more transparent for our customers and partners, we decided to be tested in an independent data protection compliance audit (GDPR). We are very pleased with the excellent result of 96.2% of all possible points.

#event  Presentation of the new method Spotlight-Test at the GOR conference 2019 in Cologne

March 2019 // This year, at the GOR conference, we introduce our new method, Spotlight Test. The aim of the innovative, explorative approach is to support the creative departments in agencies and to bring to life product categories and target groups with qualitative data.

#news #methods  Deepen your understanding of target groups and products with digital diaries

#news  Image study on market research service providers 2018: KERNWERT again in 1st place in the segment survey software

November 2018 // At the end of October the results of the "Image Study Market Research Service 2018" in the field of survey software were published by marktforschung.de and we are very pleased about the repeated very good rating...

#event  KERNWERT at Research plus Berlin

October 2018 // The 4th Research plus Berlin will take place on 18th of October. Our colleague Sophie Vogt will present selected results of an online exploration about Remote Workers which we conducted earlier this year...

#study #event  Presentation of qualitative Study at Berliner Methodentreffen

July 2018 // At this year's Berliner Methodentreffen, we will present the qualitative online study on Remote Worker, which we conducted at the beginning of the year. We will also have a booth at the trade fair.

#study  KERNWERT presenting at GOR 18: Remote Workers - Exploring the World of New Work

February 2018 // Earlier this year we conducted a qualitative online study with 33 remote workers, to better understand the context and characteristics of this increasingly important work model. 

#event  Mobile research and more - KERNWERT at Research & Results in Munich

October 2017 // This year the annual branch meeting will take place on 25th and 26th of October. We will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about qualitative online and mobile research.