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Kernwert Awarded at the DGOF AI Forum Pitch
November 2025 // Kernwert achieved third place at the DGOF AI Forum Pitch, organised together with marktforschung.de, standing out among a wide range of AI-driven solutions.
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BVM Vision Camp Future Research: Industry Experts Discuss AI’s Impact
November 2025 // At the BVM Vision Camp Future Research events in Berlin and Hamburg, market researchers came together to discuss how artificial intelligence is reshaping the industry.
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New Quality Score to Secure Data Quality
September 2025 // As the first software provider, we have integrated an AI-powered quality check for qualitative research: the KERNWERT Quality Score. This makes data quality measurable and transparent, ensuring valid results and reliable research.
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Interview: “Trustworthy Data Is the Central Foundation of Our Industry”
September 2025 // How does AI influence the quality of qualitative insights? In an interview with marktforschung.de, Managing Director Dirk Wieseke explains why transparency and data quality are becoming decisive competitive factors.
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Qualitative Research in Berlin - We’re In!
July 2025 // On July 25 and 26, the largest German-speaking event for qualitative research takes place: the 20th Berlin Method Meeting. Around 500 participants from academia and practice will come together at the Freie Universität of Berlin for workshops, presentations, research labs, and exchanges on qualitative methods.
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Efficient media capture and multimodal analysis with AI
May 2025 // Media-based insights – from photos and videos to voice notes – have become essential to qualitative research. They don’t just show what people do, but also how and why, offering valuable context from everyday life.
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Week of Market Research (WdM): Experience-based methods
May 2025 // From 19–27 May, the Week of Market Research will highlight the key topics shaping our field. Hosted by marktforschung.de and succeet, we’re excited to be contributing again this year.
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WdM highlight: REWE’s Insight World
May 2025 // Another WdM highlight: a behind-the-scenes look at a long-term insight community. Our client Q | Agentur für Forschung and REWE will present their community – and share on Thursday, 22 May, 10:00 AM (CET) what makes it so valuable in practice.
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New LinkedIn series: Sharing Knowledge
March 2025 // What have you always wanted to know about digital qualitative research? Since March, we’ve been answering one user-submitted question per week on LinkedIn. From methodology and moderation to AI-supported analysis – we’re happy to share 20 years of experience (and hopefully a few “aha” moments).
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Meet us at succeet25 in Wiesbaden!
January 2025 // This year, we are once again proud to exhibit at the market research trade fair succeet25. Join us on-site to discover our AI-powered solutions for mobile ethnography, research communities, diary studies, and interviews.
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October 2024 // KERNWERT Direct is our new intuitive, AI-based platform for efficient qualitative research – ideal for compact studies such as diaries, mobile ethnographies, user research, product tests and open explorations.
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August 2024 // Qualitative research offers an impressive variety of methods that go far beyond traditional interviews and focus groups. To help you select and apply the best method for your studies, we have developed our new toolkit for digital qualitative research.
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