#event  KERNWERT at Research plus Berlin

October 2018 // The 4th Research plus Berlin will take place on 18th of October. Our colleague Sophie Vogt will present selected results of an online exploration about Remote Workers which we conducted earlier this year...

#study #event  Presentation of qualitative Study at Berliner Methodentreffen

July 2018 // At this year's Berliner Methodentreffen, we will present the qualitative online study on Remote Worker, which we conducted at the beginning of the year. We will also have a booth at the trade fair.

#study  KERNWERT presenting at GOR 18: Remote Workers - Exploring the World of New Work

February 2018 // Earlier this year we conducted a qualitative online study with 33 remote workers, to better understand the context and characteristics of this increasingly important work model. 

#event  Mobile research and more - KERNWERT at Research & Results in Munich

October 2017 // This year the annual branch meeting will take place on 25th and 26th of October. We will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about qualitative online and mobile research.

#methods  New book on mobile market research

September 2017 // In September a new German book on mobile market research (« Mobile Research - Grundlagen und Zukunftsaussichten für die Mobile Marktforschung ») was published, edited by Dr. Axel Theobald. We are very pleased that KERNWERT is represented with a contribution...

#study  KERNWERT present study on AfD sympathizers at Berlin Methodentreffen

July 2017 // At this year's Berliner Methodentreffen, we will present the qualitative online study on AfD sympathizers, which we conducted together with pollytix strategic research at the beginning of the year. We will also have a booth at the trade fair.

#news  ISO 27001 certified data center for all projects with KERNWERT

June 2017 // Since June we have been working with one of the most modern data centers in Germany, offering our customers an even more powerful, faster and more secure infrastructure for their projects. The new data center is...

#methods  Professional article on qualitative online exploration – Ethno Insight Lab

May 2017 // In a professional article for the industry portal marktforschung.de Ruth Wakenhut and Sophie Vogt present our method "Ethno Insight Lab" and some results of a qualitative online study on AfD sympathizers...

#methods  Professional article on moderated remote usability tests

March 2017 // In the current issue of the magazine "Planung & Analyse" (1/2017), Ruth Wakenhut and Dirk Wieseke present possible applications of moderated remote usability tests in qualitative online studies...

#study  Kernwert presenting at GOR 17: Understanding right-wing populist voters – a qualitative online exploration

#study  Professional article on study „curated shopping for the target group 50+“

December 2016 // In the current issue of the German journal about branding „markenartikel“ (12/2016) Lara Wielspütz (HTW Berlin) and our colleague Anja Alburg present the study „curated shopping for the target group 50+“...

#news  KERNWERT GmbH and VERBI Software GmbH start cooperation

October 2016 // We have great news for all clients who use QDA software – or would like to do so: Together with VERBI Software GmbH, provider of MAXQDA, one of the world's leading software programs for qualitative data analysis, we have created a new interface between our programs...