#news  As a guest on the podcast MR&S T.A.L.Q.

December 2022 // Under the headline MR&S T.A.L.Q. "Stories from the day-to-day life of qualitative market research", our client MR&S shares exciting and entertaining insights into the world of qualitative research in their podcast.

#event #methods  KERNWERT supports the DIY&T research days with a presentation and as a sponsor

September 2022 // From 12 to 14 September, the DIY&T research days will focus on approaches, tools and software solutions that can make the research process more efficient. The event is taking place for the first time and is organised by marktforschung.de. We are pleased to support this new event as a sponsor and to be part of it with a presentation about communities of our own.

  Eye tracking in qualitative research communities - joint study with oculid

#news  Mobility Challenge Düsseldorf launched

September 2022 // A recent study by the City of Düsseldorf explores the use of sustainable mobility options: 20 Düsseldorf residents give up their cars for four weeks and test mobility alternatives. During this time, they keep a digital diary and exchange opinions on various topics related to sustainable mobility. We are very pleased to be implementing and supporting this exciting project for the City of Düsseldorf.

  KERNWERT is supporting WoM22 – Week of Market Research as a sponsor and is giving a presentation

  BARMER Changemaker Community launched

#news  KERNWERT is the first German market research service provider to receive information security certification VdS 10000

September 2021 // As the first software provider in the market research industry in Germany, we have had our comprehensive information security standards certified according to VdS 10000 and received the official certificate at the beginning of September.

#methods  Professional article: Mobility association reports on market research community with KERNWERT

September 2021 // In the 9/2021 issue of the trade magazine stadtverkehr, our customer, the Rhein-Main-Verkehrsverbund (mobility association for the Rhine-Main region) reports in detail on the planning and implementation of its RMV community.

#news  Software update: Automatic transcription of video and audio files

Video and audio recordings play an important role in the qualitative data collection: They provide us with authentic, everyday statements from the participants and make the answers of the consumers more vivid and illustrative. However, the evaluation is more challenging, it requires a lot of time, as a fast access to certain statements is not directly possible.

#news #methods  Professional article: Extending and supplementing remote interviews and group discussions

July 2021 // For the online special Qualitative Market Research of planung & analyse, Ruth Wakenhut has explained how digital interviews and focus groups can be meaningfully and easily extended and supplemented.

#news #event  Meet us at succeet21 in Munich in October

September 2021 // We are exhibitors at the new market research trade fair succeet21 in Munich and are looking forward to introducing you to our new developments and to advising you personally on all questions regarding digital qualitative research.

#jobs  Job offer: (Junior) Consultant / Project Manager (f/m/d) (German-speaking)

September 2021 // If you are enthusiastic about digital market research and user research, we look forward to receiving your application. You can expect varied and challenging tasks, an open atmosphere and the opportunity to actively help shaping new fields of research.