#news #event  KERNWERT supports Market Research Week as a sponsor and with a presentation

September 2021 // From 4 to 8 October, the "WdM - Woche der Marktforschung" (Market Research Week) will once again focus on the topics that move our industry. The event is being organised for the second time by marktforschung.de and we are pleased to support the WdM as a sponsor and to be there with our own presentation.

#news  KERNWERT at the industry event Week of Market Research

October 2020 // At the beginning of October, the industry portal marktforschung.de organized the "Week of Market Research" for the first time with great success. Institutes, companies and service providers presented and discussed various topics in over 50 events. We were also present with an event.

#event #study  View through the eyes of the participants - How to motivate and inspire people in research communities

September 2020 // More and more companies are engaging in fast and intensive exchange with their target groups in research communities. The success of a research community depends largely on committed and motivated participants.  On 29.09. we will present the Kernwert motivation model, which allows you to include the participants' perspective from the very beginning. 

#event #study #methods  "Should I stay or should I go?" – New in-house study on participant motivation in research communities

September 2020 // On 10 September we will present the first results of our study on research communities at the Online Research Conference (GOR). The aim of the study was to better understand the expectations and motivations of the participants.

#methods  Pre-tasks as digital preparation of focus groups and interviews

October 2019 // In issue 6/2019 of the magazine Research & Results, Ruth Wakenhut and Jaqueline Fürwitt present the method of digital pre-tasks / homework. Please find the complete article here. (in German)

#news  QDC Studio Version 12: Survey Collection with New Tools and Automatic Evaluation

September 2019 // The 12th generation has arrived - with new tools, a simpler setup and automatic analysis of all closed question types.

With the current update, we have placed a special focus on the area of structured, quantitative questions. All existing tools for the implementation of questionnaires have been completely revised, optimized and extended.

#event  KERNWERT at Research & Results in Munich

September 2019 // This year the annual branch meeting will take place on 23th and 24th of October. As in recent years, we will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about digital focus groups.

#methods  Mobile Research in the SocialMedia Age - How to Make Study Content User-Friendly

September 2019 // In times of Twitter and Co. the attention span of the media users decreases. This also has an impact on perception and response behaviour in digital research projects. You can read what you should consider when preparing your study content in our practical tip with checklist.

#news  Successful GDPR audit by independent IT and data protection experts

September 2019 // Data protection and data security have always been central topics of our daily work and we constantly invest in the optimization and maintenance of these processes. To make this even more transparent for our customers and partners, we decided to be tested in an independent data protection compliance audit (GDPR). We are very pleased with the excellent result of 96.2% of all possible points.

#event  Presentation of the new method Spotlight-Test at the GOR conference 2019 in Cologne

March 2019 // This year, at the GOR conference, we introduce our new method, Spotlight Test. The aim of the innovative, explorative approach is to support the creative departments in agencies and to bring to life product categories and target groups with qualitative data.

#news #methods  Deepen your understanding of target groups and products with digital diaries

#news  Image study on market research service providers 2018: KERNWERT again in 1st place in the segment survey software

November 2018 // At the end of October the results of the "Image Study Market Research Service 2018" in the field of survey software were published by marktforschung.de and we are very pleased about the repeated very good rating...